Landing pages or web pages: When do you use each one?

By Lesley Peters | Published: February 19, 2012

Unsure when to use a website or a landing page and what the differences are between them, and when to use each one (or both of them). It helps to know the differences, and when to use each one to promote your business. Website Goals We are used to seeing web pages with a few [...]

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Planning Your Brochure: A Checklist to Make Content Writing Easy!

By Lesley Peters | Published: February 5, 2012

Brochures are often a capabilities overview that describes an owner’s expertise and service offerings.  Your message needs to be organized, immediately clear, and divided into distinctive chunks.  Its purpose is to make your readers care about your services, and want to learn more about you.  It explains what you do, why someone should hire you, [...]

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Make Writing Your Content Easier: Use an Editorial Calendar

By Lesley Peters | Published: January 29, 2012

Everyone who runs a business struggles to find the time to write . . . a press release, an article, updated web content, sales letters, or even a blog post. Yours truly struggles just like everyone else. A few years ago, Marcia Yudkin, the master marketer of all, taught me a lot about the value [...]

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Pinterest: A New Way to Add Brand Power

By Lesley Peters | Published: January 22, 2012

What do Time magazine (on-line), Land’s  End, Bergdorf Goodman, San Francisco Museum of Art, and General Electric have in common?  They’re all using Pinterest images (pins) and videos to like, share, or comment on images on their website.  Any of your images can have a link associated with it. Your videos can be pinned with [...]

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5 “Getting Started Steps” for Successful Website Content

By Lesley Peters | Published: January 15, 2012

5 “Getting Started Steps” for Successful Website Content  Planning or revamping your website content can be daunting when you first start.  Here are 5 steps to get you started on the road to great website content.  1.                 Goals Deciding what you want your website for is critical to your success. Everyone is looking for the [...]

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How to Create Your Communication Framework for 2012

By Lesley Peters | Published: January 8, 2012

How to Create Your Communication Framework for 2012 Welcome to 2012! It’s a new year, and, for many of us, it’s goal setting time, and time to lay out your plans for the year.  I have several ideas in mind for my business, and want to begin putting them together.  But an article caught my [...]

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Blog Content Ideas – How Do You Come Up With Them?

By Lesley Peters | Published: December 19, 2011

Everyone I know struggles with finding interesting content for their blogs, especially if they write frequently.  I try to write once a week, and sometimes get stumped for ideas.  I’ve been thinking about where to go trolling regularly so that I could create a plan for myself. Here’s what I decided to try for 2012. [...]

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Writing a Case Study – Part 4 – Tips on Writing to Make Your Case Study Stand Out

By Lesley Peters | Published: December 5, 2011

Now that  you have put together the pieces on writing your case study, you’re at that wonderful moment when it’s time to put down your words, and show the world how you helped your client solve a problem that made them happy. Here’s the framework for putting fingers to keyboard, and telling your story. Case [...]

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