Monthly Archives: November 2011

Writing A Case Study – Part 3 – Zeroing In on the Details

As James Carville says, “Anytime you get a chance, tell a story.” (Quote from Copywriting That Sells High Tech by Janice M. King). image: courtesy of www.microsoft.com   Once you decide on your client, it’s now time to get into your specifics. You have your success story highlights, and overview details. You are ready to […]

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Writing A Case Study – Part 2 – Helping Your Client Help You

Once your plan for your case study has taken shape, it’s time to meet that “oh so special client” who is going to put you in the best light, show off how you helped them with your amazing solution, and is willing and able to let you publicly talk about them to the world. Image: […]

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Writing A Case Study – Part 1 – Planning for Success

    Dawn Westerberg is one of my favorite bloggers.  She always has interesting, innovative ideas about marketing for your business.  Recently, I was reviewing her blog (www.dawnwesterberg.com), and noticed that she had several posts on one topic.  I plan to have a series on case studies.  See Dawn’s posts on B2B Marketing Content for some […]

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Do Customers Know the Reasons to Work With You?

Recently, I was reviewing a website that belongs to a prospective client, and I saw a great idea for self-promotion. This website explained the 10 top reasons why a company should work together with them. It seems to me this is a great way to promote your expertise, whether it’s on a web site, in […]

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