Monthly Archives: January 2012

Make Writing Your Content Easier: Use an Editorial Calendar

Everyone who runs a business struggles to find the time to write . . . a press release, an article, updated web content, sales letters, or even a blog post. Yours truly struggles just like everyone else. A few years ago, Marcia Yudkin, the master marketer of all, taught me a lot about the value […]

Posted in Business Writing Tips, Case Studies, Uncategorized, Web content | 3 Responses

Pinterest: A New Way to Add Brand Power

What do Time magazine (on-line), Land’s  End, Bergdorf Goodman, San Francisco Museum of Art, and General Electric have in common?  They’re all using Pinterest images (pins) and videos to like, share, or comment on images on their website.  Any of your images can have a link associated with it. Your videos can be pinned with […]

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5 “Getting Started Steps” for Successful Website Content

5 “Getting Started Steps” for Successful Website Content  Planning or revamping your website content can be daunting when you first start.  Here are 5 steps to get you started on the road to great website content.  1.                 Goals Deciding what you want your website for is critical to your success. Everyone is looking for the […]

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How to Create Your Communication Framework for 2012

How to Create Your Communication Framework for 2012 Welcome to 2012! It’s a new year, and, for many of us, it’s goal setting time, and time to lay out your plans for the year.  I have several ideas in mind for my business, and want to begin putting them together.  But an article caught my […]

Posted in Business Writing Tips, Customer Relationships, Reaching Prospects | 2 Responses