Monthly Archives: February 2012

Facebook Landing Pages: What You Want to Know for Your Business

By Lesley Peters | Published: February 26, 2012

I’m still fascinated with landing pages and what how businesses are using Facebook to market their business to their prospects and customers. Last week, I wrote about “Landing pages or web pages: When do you use each one?”. I also included a short overview on Facebook landing pages. What Facebook Comments Are Revealing Here’s what [...]

Posted in Content Marketing, Customer Relationships, Landing Pages, Reaching Prospects, Social Media | Tagged , , , , , , | 2 Comments

Landing pages or web pages: When do you use each one?

By Lesley Peters | Published: February 19, 2012

Unsure when to use a website or a landing page and what the differences are between them, and when to use each one (or both of them). It helps to know the differences, and when to use each one to promote your business. Website Goals We are used to seeing web pages with a few [...]

Posted in Branding, Content Marketing, Customer Relationships, Landing Pages, Reaching Prospects, Uncategorized, Web content | 1 Comment

Planning Your Brochure: A Checklist to Make Content Writing Easy!

By Lesley Peters | Published: February 5, 2012

Brochures are often a capabilities overview that describes an owner’s expertise and service offerings.  Your message needs to be organized, immediately clear, and divided into distinctive chunks.  Its purpose is to make your readers care about your services, and want to learn more about you.  It explains what you do, why someone should hire you, [...]

Posted in Brochures, Business Writing Tips, Content Marketing, Reaching Prospects | Tagged | 4 Comments