Monthly Archives: July 2012

Stay up front and personal by writing to and about your clients

Email, snail mail, messages in a bottle, and fancy packages are some good ways to connect with your prospects. We all know about the traditional sales letter, or solicitations through email, offering a webinar, discount, or special promotion.  I don’t necessarily have anything against email. I do however, love getting real (yes, real) mail in […]

Posted in Branding, Customer Relationships, Email Newsletters, Reaching Prospects, Social Media, twitter, Uncategorized | Tagged , , , , , | Leave a comment

Writing Content for Mobile Website Viewing: Use Twitter as Your Guide

One of my favorite clients, Dobler Consulting  recently changed their website to a multi-device Internet presence. Their website looks terrific. While looking at the website redesign, I wanted to learn more about content for mobile phones, and tablets, and some best practices for them. Why Mobile Content Matters Google says “By 2013, more people will […]

Posted in Business Writing Tips, Content Marketing, Customer Relationships, Mobile Content, Reaching Prospects | Tagged , , , , , , , , | Leave a comment

Seven Ideas for Blogging When You Don’t Have Much Time

I continually struggle with finding time to write blog posts. I hear many people saying the same thing about their blogs, and find that writing for them gets a low priority with everything else they have to do. All the social media gurus say writing content all the time is so important  to keep your […]

Posted in Blogs, Branding, Business Writing Tips, Content Marketing, Uncategorized | Tagged , , , , , , | 2 Responses

Two Ways to Get Your Readers to Sit Up and Take Notice: Use Headlines and Subheadings

Websites, newsletters, landing pages, blog posts Facebook, articles, brochures, newsletters  and case studies all need to offer valuable information, show how to solve a problem, or give advice on how to become an instant success. What’s the fastest way to get noticed in any of these content offerings?  Try having headlines for your content that […]

Posted in Blogs, Brochures, Business Writing Tips, Case Studies, Content Marketing, Email Newsletters, Reaching Prospects, Uncategorized, Web content | Tagged , , , , , , | 4 Responses