Monthly Archives: September 2012

If you are a CEO, to tweet or not to tweet is the question!

There was a great article this week in the Wall Street Journal about CEO’s tweeting. The article, “140 Characters of Risk: CEO’s on Twitter,” points out the pluses and pitfalls for CEO’s when they tweet. Jeffrey Immelt, of General Electric does it; Marissa Mayer of Yahoo does it, and Bill George, former CEO of Medtronic […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Personal stories, Reaching Prospects, Social Media, twitter | Tagged , , , | Leave a comment

Four Fast Ways to Get Your Product or Service Noticed When Contacting Customers

Thinking of some new ways to reach out to your prospects? Here’s some food for thought to tout your new offerings. Your main objective is to get your prospect’s attention so they contact you to learn more. During your communication campaign, you want to let your prospective customer know that your product/service will remove their […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Email Newsletters, Mail, Reaching Prospects, Videos | Tagged , , , , , , , , | 8 Responses

Your Website Needs a Facelift: What Do You Do To Make It Fit Your New Image?

A few new clients of mine are re-doing their website, and have asked me to help them with their revised content. They look a little uncertain when they say this. It seems that most people think that a website, once written, will be in place for years without much change. My response to people is […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Reaching Prospects, Web content | Tagged , , , , , , , , | 2 Responses

Add To Your Marketing Edge: Tell Prospects about the Value of Doing Business with You

Last week, I wrote a blog post about what it is like to work with a freelance writer for readers to get a glimpse of what it would be like to work with me, and what the benefits I would bring to clients. This week I’d like to go further with this idea, and talk […]

Posted in Blogs, Branding, Brochures, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Personal stories, Reaching Prospect, Reaching Prospects, Success Stories, Web content | Tagged | Leave a comment