5 Zinger Communication Ideas to Support Your Marketing in 2013


2013 is rolling around in my brain because I know there’s tons of marketing options available. I’m particularly interested in the ones that can be done over a period of time, and that involve no cost, or a small cost to my business. Marketing is an on-going process throughout the year, and I am going to try a few of these once the holidays are over, and life gets quieter. My marketing mentor, Marcia Yudkin, www.yudkin.com, discussed some of these ideas recently during our Marketing Plan Intensive for 2013. I offer kudos to Marcia and my Board for many of these ideas. We all agreed to take time over the year to add some sparkle to our marketing strategies. Here’s what I’ve decided needs some of my attention.

  1. Clean up, sharpen, and update my website.

My website is several years old by now. I still love it, and want to keep the design as it is. I know that it’s probably not as current as it should be, and that some links may not be working. Here are a few of my plans for this coming year to keep it fresh, and current.

  • Check out all the links to ensure none are broken and they all are working correctly. I can use:

http://validator.w3.org/checklink. This website makes it a snap to verify what’s working, and what needs fixing. They also have a whole gambit of tools for you to use: http://www.w3.org/QA/Tools/. These tools include checking your style sheets, your HTML code, and RSS feeds.

  • Add any new pages that are part of my current content that is sitting around lying fallow, and not giving my website the boost it needs.
  • Google Webmaster Tools is a good place to learn more about how Google can help me with my website. I know I need to spend more time here:

http://www.google.com/webmasters/

2. Review my business biography.

Here’s what I need to review to see how it stand up for my 2013 marketing strategy?

  • Is it current, and does it reflect what I want my customers to know about me?
  • Does it dovetail with my Facebook page, my LinkedIn profile, my twitter profile, and my blog bio?
  • Do I want them to be a little different, have a different slant, or do I want them to all say the same thing about me, and my services?

3. Critique my business Facebook page.

My business Facebook page needs to be reviewed. My Facebook page has an entry for each of my blog posts. (I still like that, and do not want to change that part).

Some of the Facebook tasks for 2013 include:

  • My page needs to have a clear link for my website so readers can find me easily.
  • I think some links for my industry would be valuable to readers, along with some links to other writers, could prove useful.
  • This year, I want to see how to get more likes on my page. I have a terrible time asking people to like my page. 2013 is going to be a turnaround year for me for getting over my shyness.
  • Finally, Phil Mershon wrote an interesting piece on the Top 10 Small Business Facebook Pages: 2012 Winners and why they were judged to be so creative. Each of the 10 has a list of items that offer valuable tips on improving my Page. (I will definitely spend some time here).

4. My email signature – does it need updating?

Here’s what mine includes now:

  • My website
  • My Facebook link
  • My Linked in information
  • My twitter feed
  • My tagline

Some other zinger ideas can be found at: http://blog.hubspot.com/blog/tabid/6307/bid/31054/10-Clever-Ways-Your-Email-Signature-Can-Support-Your-Marketing.aspx. The author also suggests these tips for your email signature:

  • Mention your blog
  • Write a special offer of the month for your readers

5. Explore Pinterest for Business

Pinterest is going strong, and is adding new features all the time. Emeril, Whole Foods, Pet Plan, Bergdorf Goodman, Family Handyman, and Urban Outfitters are all using Business Pinterest.

They have their own terminology to use (pin, repin, pinner, and pinboard), along with their ideas for building a community, how to send traffic your way, and the best way to tell your unique story.

Can a writer use business Pinterest? I am not sure, but I intend to find out if I can this coming year.

6. Following up with Prospects

I think we all need a plan for following up with prospects.

We all have contacts who say they may be interested down the line in our services. Many times, those people fall through the cracks, and we do not have a change to get back to them. My follow-up method is simple, and old-fashioned. I have a large American Express calendar that is a leather-bound book where I post my meetings, my deadlines, and everything else that helps me keep my business running along well. It has some room at the end for notes for the up-coming year, too.

I add someone’s name, staple their card, or write their contact information in the place where I want to reconnect with them. I can skim through the calendar to see what who I need to call, or who I might have missed in the past.

Now that I have told you about my zinger communication ideas for next year, which ones do you have up your sleeve for the coming year? I’d love to hear from you.

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Image 1 courtesy of: http://contentmarketinginstitute.com/2012/10/7-content-marketing-strategies-for-2013/

Image 3 courtesy of: http://business.pinterest.com/logos-and-marketing-guidelines/

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