Advertise Yourself – Part 1: Use Social Media and a Pronged Fork Approach

I was writing up a class outline this week on how to tie content together in a simple fashion, and thought, “This is a great topic for a blog post.”  There are some easy ways to connect the dots when you want to advertise on the Web. Consider using a simple household object to visualize how to tell the world what you do.

Here’s my household object: a fork – the ultimate in simplicity and beauty.

So let’s take the same idea, add a little more to it, and ensure you can keep the same simplicity and beauty to advertise yourself. Here’s how:

  • Imagine the handle of the fork as the foundation – that would be your website/blog. Use your blog or website as the handle to “broadcast yourself.”  (You Tube says it every day, and so can you).  Your blog is the heavy hitter when it comes to writing, describing, detailing, and sharing who you are and what you do.

Keep your website updated as often as possible, and add lots of pictures whenever something wonderful catches your eye. (See my blog post about adding pictures to your website , and how effective they can be.  Every time you write a post, add some pictures, for each topic, and save them in an easy place to re-use.

  •  Think of the first prong of the fork, represented by Pinterest.  Use Pinterest to create scrap books from the pictures you’ve saved, about what you do. If you are starved for ideas, try out the Products section of the Pinterest website. As an example, you’ll find a family-owned company, Southern Paint, who advertises on the site, by pinning products they love.  See the picture below.

And, Southern Paint always reminds you to see their website to learn more about what they sell.

  • Plan to have Facebook be the second prong of the fork to reach readers. Use Facebook to add your blog posts, or samples, or articles from your website. Every time you create a post, add it to your professional Facebook page.  This is one you use that’s strictly for business. If you want some additional topics of interest, use Google Alerts to send topics to your email address.  Once Google Alerts sends some gems your way, add the links to your Facebook page, and put your own spin on why you like the gem, how it can help people, or find something shocking that will stir your readers to contact you for some hot discussions.
  •  The third prong of the fork is represented by twitter. Use twitter to add your blog posts each time you write one.  Make it automatic so that your posts immediately “broadcast yourself”.

And, if you decide to use Pinterest, add a newsy tweet to let your world know you added a new scrapbook.

For another nice touch, use twitter to send readers occasionally to your website, to a previous blog post, or to your Facebook page when you added a gem.

  • The last prong of the pronged fork concept is reserved for your newsletter.  Whenever you publish a newsletter, you can share events (pictures you’ve taken), and items of current interest to your readers.  For tips about writing newsletters, see   6 Ways to get Readers to Open Your Newsletter.

The simple table fork idea is for you to imagine how to put all your business advertising together one small piece at a time. Once you get all the pieces together, you’ll find your broadcasting really pays off.

 Please tell me your ideas about using a pronged fork approach to “broadcast yourself.”


Photo 1: Courtesy of

This entry was posted in Blogs, Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Reaching Prospects, Social Media, twitter, Uncategorized, Web content and tagged , , , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

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