Author Archives: Lesley Peters

RFP’s – Part 3 – Writing Answers to Your RFP: Have the Treasure Map Point to You

By Lesley Peters | Published: May 13, 2012

The moment has come to write your RFP answers. I like to think of writing the answers as giving your requestor the map to find their way to the treasures your offer. You’ll be astonished at the questions you have to answer. Many of these questions are put together by a whole team of people. [...]

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RFP’s – Part 2 – Once You Say Yes to Answering an RFP: Where do you Begin?

By Lesley Peters | Published: May 6, 2012

Okay, you’ve taken a deep breath, your executive team has said yes, and you are ready to make this RFP  a “dream made in heaven.” In my last blog post,  I wrote about what to consider before answering. Now it’s time to begin putting the pieces together for a winning proposal. It’s much easier to [...]

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RFP’s – Part 1 – Before Answering One: Ask Yourself these Important Questions

By Lesley Peters | Published: April 29, 2012

Capturing business by answering an RFP from a potential buyer can be a dream made in heaven, or a potential headache, and a huge drain on your time and resources. You have to decide if it makes the best use of your time and resources to pursue these opportunities. Government agencies, private industry, and non-profits [...]

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Getting Ready For Your Blog: 8 Ways to Get Your Creative Juices Flowing and Have a Successful Blog

By Lesley Peters | Published: April 22, 2012

I was talking to my stepdaughter this week about her blog, who was describing her next blog post, and how she wanted to put it together. It occurred to me that it’s an on-going process that we all mull over, cogitate about, and work through each time we write a post. Talking to my stepdaughter [...]

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Write a Mission Statement that Connects with Your Customers

By Lesley Peters | Published: April 15, 2012

Every company is supposed to have a mission statement.  The problem is that most of us go into a mental tailspin when it’s time to write one for our own company. So, how do we decide what to say? Well, I think you’ve got to ask yourself some tough questions about your business, before you [...]

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Powerful Images . . . Telling Your Business Story Using Pictures

By Lesley Peters | Published: April 8, 2012

Most often, we use our vocabulary to express ideas, thoughts, feelings, and concepts. However, pictures are a way to do all of that without using any words at all.  Great photographers like Margaret Bourke White, Ansel Adams, Annie Liebowitz, and Man Ray have been using their camera lens to tell us about life. They show [...]

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Press Releases – Part 3 – How to Distribute and Re-Purpose Them

By Lesley Peters | Published: April 1, 2012

You’ve written, re-written, and proof-read. You’ve made sure you have a news-worthy angle (see my earlier post on worthy content at: http://www.qcommservices.com/blog/business-writing-tips/press-releases-%E2%80%93-part-2-%E2%80%93-press-release-content/).  You have an on-line release that is slightly slanted at a soft-sell, but nothing too obvious. Now, it’s time to breathe a small sigh of happiness, and let a day or two go [...]

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Press Releases – Part 2 – More About Press Release Content

By Lesley Peters | Published: March 23, 2012

In my last blog post Press Releases – Part 1, Press Releases –-Are They Worthwhile to Write and Distribute? (http://www.qcommservices.com/blog/uncategorized/press-releases-%E2%80%93-part-1-worthwhile-write-distribute/), I wrote a few words about the content you want to include in your press releases. Here’s some additional thoughts on what you need for an on-line press release. (An on-line press release is one [...]

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Press Releases – Part 1 – Are They Worthwhile To Write and Distribute?

By Lesley Peters | Published: March 18, 2012

Press Releases Having Been Around for Over 100 Years. Wikipedia says “The first modern press releases were created by Ivy Lee. Lee’s agency was working with the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck. Ivy Lee and the company collaborated to issue the first press release directly to journalists, before [...]

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6 Tips for Using Twitter for Business

By Lesley Peters | Published: March 11, 2012

1.     Keep your eye out for conversations about your company. If the comments are positive, send a direct message to the writer, and thank them. If they are not positive, respond quickly, and contact the person directly, either with a tweet, or a personal message. You can head off potentially negative press coverage problems as [...]

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