Blogs – Part II. How to Bring New Life to Your Blog: 4 Tips to Win New Readers, and Expand Your Target Market

My brain often reminds me that it’s important to remember your blog’s main purpose is to introduce your prospects to you and let them get to know you. For those of us who have been blogging for a while, time shows that we get sidetracked when it’s time to write posts. It seems to happen either because we get so busy with our businesses, or we think we run out of things to say.

I was working with a client this week, and we talked about how to breathe new life into his business blog.

Here are some ideas we discussed.  Some of them may work for you, and underscore a blog is a living thing, constantly growing and evolving. If you aren’t sure where to make some changes to your blog, or if you are just starting out, these tips make get your creative juices flowing.

Tip 1: Create Categories and Sub Categories


Make a list of the major topics you think you want to cover in your posts.  These are the particular gotcha’s that you think will resonate with your target audience, and make them want to learn more about you and your offerings.

  1. Categories will be the main topics for your blog. For example, some of my categories include:
  • Blogs
  • Branding
  • Brochures
  • Case Studies
  • Content Marketing
  • Email Newsletters
  • google tidbits
  • Landing Pages
  • LinkedIn
  • Mobile Content
  • Press Releases
  • Proposals
  • RFP’s
  • Social Media
  • Testimonials
  • twitter
  • Videos
  • Web content

2.         Create subcategories that are going to be items that you want to write about that fit into one of your categories that could comprise many posts.

Subcategories will be subtopics within the main topic, or may be keywords for topics you wish to discuss.  Some of my subcategories are:

Google tidbits (category)

Tip 2.  Develop Content Plan

Once you have your categories and subcategories written down, start putting together the ideas that you think will intrigue your readers the most. I suggest writing down topics in  the order that you want to write them.  List any multiple posts on a specific topic you may want to discuss.

In addition to the topics, try out these possibilities for making your blog zing with new vigor.

  • Set a word length for your posts that’s manageable.  Try for 300-700 words maximum.
  • Have someone help you shoot a video post. You’ll do the speaking, while a good friend or video expert photograph you while you are chatting about one of your topics.
  • Guest posts (See my post on how to do a guest blog).
  • Put some thought into blog post tags.  Tags are labels or keywords you assign to your post. Some people like to think of them as an index for a book. They are really index entries for a blog. As with an index, you can have several references to the same tag.

Tip 3. Develop Your Schedule

Some people call schedules editorial calendars. It’s your written plan when you believe you will post your blog article.  You want to also include your planning date (or how I will start working on my post even though I have a million other things to do. And, see if you can write down any particulars about the post.  You don’t have to have them all, just one or two to get started.  Create an Excel spreadsheet with the following schedule information. See example below.

Plan Date Post Date Topic/Title/Bullet Points/Links/Reference to other Posts
2/15/2013 3/10/2013 – Google Webmaster Tools
– Best practices to help Google find, crawl, and index your site/td
– Link to my previous post on using Google Local if possible
4/2013 – Look ahead planning for Quarter 2, 2013

Tip 4. Consider Plan Blog Concepts

Following are different types of posts. Consider which ones are applicable, and which ones you think are going to interest your audiences the most.

  • Advocacy topics. Reflect a point of view on a variety of topics.
  • Topical topics. Highly focused and passionate coverage of a subject.
  • Conversation starters. Thoughts and reflections about an incident/ news. Can be opinion or commentary.
  • Common beliefs. Why they may or may not be true.
  • How to’s.  Steps or tips.
  • Collaborative. A blog in which you know several people will be contributing at various times.
  • Personal. For example, my stepdaughter writes about her personal life experiences, with humor, wit, and amazing pictures.
  • Problems and solutions. You discuss a specific issue, and how to solve the problem for that issue.
  • Life issues.  You reflect on being a student, a parent, a senior, a traveler, or a partner. Your topics can hilarious, or just fascinating.

Do you have a different set of topics you write about on your blog? Please share with us.

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