Category Archives: Blogs

Share Your Business Content on Facebook – Engage with your Fans for Success

Your Business Content on Facebook Brings Fans to You In spite of the all the hype about Mark Zuckerberg and Facebook’s stock, it’s alive and well. Yahoo Finance said in October, 2012 that Facebook users are now 1.01 billion people, and going strong. That’s a huge audience for your business, let alone a place to […]

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Make a Video to Tout Your Business: 4 Takeaways about the Why and How

I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. I came away incredibly impressed with what […]

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Blogs – Part II. How to Bring New Life to Your Blog: 4 Tips to Win New Readers, and Expand Your Target Market

My brain often reminds me that it’s important to remember your blog’s main purpose is to introduce your prospects to you and let them get to know you. For those of us who have been blogging for a while, time shows that we get sidetracked when it’s time to write posts. It seems to happen […]

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Blogs – Part I. Looking For Free Publicity? Write A Guest Blog Post

You want publicity to enhance your brand, spread the word about your business, and get yourself known. Most of us are cost conscious, and trying to think of every which way we can advertise our business without spending a lot of money, having too much stress, and expanding our marketing strategy. How about a guest […]

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Why Jeff Bezos Says Writing a Memo is an . . . Important Skill to Master

  About 2 weeks ago, I was watching Charlie Rose who was interviewing Jeff Bezos, founder and CEO of Amazon, one of my favorite companies. Bezos has just received two honors: Fortune named him as its Businessperson of the Year for 2012. GeekWire recognized Bezos as one of their Newsmakers of 2012. For those of […]

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Advertise Yourself – Part 1: Use Social Media and a Pronged Fork Approach

I was writing up a class outline this week on how to tie content together in a simple fashion, and thought, “This is a great topic for a blog post.”  There are some easy ways to connect the dots when you want to advertise on the Web. Consider using a simple household object to visualize […]

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Add To Your Marketing Edge: Tell Prospects about the Value of Doing Business with You

Last week, I wrote a blog post about what it is like to work with a freelance writer for readers to get a glimpse of what it would be like to work with me, and what the benefits I would bring to clients. This week I’d like to go further with this idea, and talk […]

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How to Keep Your Prospects and Customers from Taking Their Business Elsewhere – Deliver What Matters to Them

The other day I put together a questionnaire for a prospect to help them write a blog.  I designed the questionnaire to ensure my prospect was considering their potential customer from their customer’s point of view. I know that sounds a little strange.  Why would we need to do that? Well, here’s what I think […]

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Seven Ideas for Blogging When You Don’t Have Much Time

I continually struggle with finding time to write blog posts. I hear many people saying the same thing about their blogs, and find that writing for them gets a low priority with everything else they have to do. All the social media gurus say writing content all the time is so important  to keep your […]

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