Category Archives: Customer Relationships

Make a Video to Tout Your Business: 4 Takeaways about the Why and How

I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. I came away incredibly impressed with what […]

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Marketing for 2013: Two Ideas to Keep Your Beacon Shining Brightly

  Two colleagues of mine called me this week with exciting messages for the New Year. I want to share both of them with you to help you remember how to keep the beacon on your business shining brightly. Remembering What a Difference You Make The first caller, Diane McMillan, of Creative Solutions Florida, (www.creativesolutionsflorida.com) […]

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Why Jeff Bezos Says Writing a Memo is an . . . Important Skill to Master

  About 2 weeks ago, I was watching Charlie Rose who was interviewing Jeff Bezos, founder and CEO of Amazon, one of my favorite companies. Bezos has just received two honors: Fortune named him as its Businessperson of the Year for 2012. GeekWire recognized Bezos as one of their Newsmakers of 2012. For those of […]

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How to Get Rave Testimonials to Bring Great Publicity Your Way

We need all the free publicity we can get.  One way to spice up your website, news release, brochure, and even a business plan is to get powerful testimonials that show you off, and demonstrate  your prowess, your product’s solution, or how your service boosted someone else’s business. Most prospects are interested in whether or […]

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Advertise Yourself – Part 3: Use Cold Calling, Email, and Your Website to Set Up Meetings with Prospects

This week, I’d like to offer some other suggestions for combining communication tools to reach out to prospects.  Quite often, I receive emails from people I don’t know or have not heard before their initial contact.  Other times, I get cold calls from companies who want to discuss their services with me, even though I […]

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Advertise Yourself – Part 1: Use Social Media and a Pronged Fork Approach

I was writing up a class outline this week on how to tie content together in a simple fashion, and thought, “This is a great topic for a blog post.”  There are some easy ways to connect the dots when you want to advertise on the Web. Consider using a simple household object to visualize […]

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Microsoft Word vs. Google Docs: Can You Use Both?

I have been using Google Docs for about 10 days. I have been using for Microsoft Word for about 20 years. Word has been around since 1989 under the Windows operating system. Google Docs arrived on the Internet in 2007.  One isn’t better than the other. I like them both, and think they are a […]

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Proposals: Add-on Items to Make Yours Extraordinary

As business owners, we often have to write business proposals to our prospective clients. Some are short, and some are long, and some are complicated, and some can be a simple email that sums up your offerings. In all cases, your goal is to show your client how you can provide value, and make their […]

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Four Fast Ways to Get Your Product or Service Noticed When Contacting Customers

Thinking of some new ways to reach out to your prospects? Here’s some food for thought to tout your new offerings. Your main objective is to get your prospect’s attention so they contact you to learn more. During your communication campaign, you want to let your prospective customer know that your product/service will remove their […]

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Your Website Needs a Facelift: What Do You Do To Make It Fit Your New Image?

A few new clients of mine are re-doing their website, and have asked me to help them with their revised content. They look a little uncertain when they say this. It seems that most people think that a website, once written, will be in place for years without much change. My response to people is […]

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