Category Archives: Email Newsletters

Your Newsletter: 13 Tips to Revitalize, Revamp, and Renew It

  While a newsletter may not seem as exciting as all the good press about social media, it still has a great place in your marketing strategies. As a matter of fact, it is a terrific boon when used with social media campaigns to keep your readers on top of your news. Benefits: Reaching Out, […]

Also posted in Clients, Content Marketing, Featured Posts, Reaching Prospects | Tagged , , , , , | Leave a comment

Blogs – Part I. Looking For Free Publicity? Write A Guest Blog Post

You want publicity to enhance your brand, spread the word about your business, and get yourself known. Most of us are cost conscious, and trying to think of every which way we can advertise our business without spending a lot of money, having too much stress, and expanding our marketing strategy. How about a guest […]

Also posted in Blogs, Branding, Business Writing Tips, Content Marketing, Reaching Prospects, twitter | Tagged , , , , , , , , , , | 6 Responses

Advertise Yourself – Part 3: Use Cold Calling, Email, and Your Website to Set Up Meetings with Prospects

This week, I’d like to offer some other suggestions for combining communication tools to reach out to prospects.  Quite often, I receive emails from people I don’t know or have not heard before their initial contact.  Other times, I get cold calls from companies who want to discuss their services with me, even though I […]

Also posted in Brochures, Business Writing Tips, Clients, Cold Calling, Content Marketing, Customer Relationships, Reaching Prospects, Web content | Tagged , | Leave a comment

Advertise Yourself – Part 2: Use Your Newsletter and Landing Pages to Convert Browsers to Buyers

Last week, I wrote an article about advertising yourself, using social media.  This week, I want to continue the discussion, by sharing another advertising method: combining newsletters with landing pages. During the week, a colleague of mine, Jason Katzwinkel, the CEEO of 13 Guys Named Ed, (Don’t you love their name?) a web design services […]

Also posted in Branding, Business Writing Tips, Clients, Content Marketing, Landing Pages, Mail, Reaching Prospects | 1 Response

Four Fast Ways to Get Your Product or Service Noticed When Contacting Customers

Thinking of some new ways to reach out to your prospects? Here’s some food for thought to tout your new offerings. Your main objective is to get your prospect’s attention so they contact you to learn more. During your communication campaign, you want to let your prospective customer know that your product/service will remove their […]

Also posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Mail, Reaching Prospects, Videos | Tagged , , , , , , , , | 8 Responses

Stay up front and personal by writing to and about your clients

Email, snail mail, messages in a bottle, and fancy packages are some good ways to connect with your prospects. We all know about the traditional sales letter, or solicitations through email, offering a webinar, discount, or special promotion.  I don’t necessarily have anything against email. I do however, love getting real (yes, real) mail in […]

Also posted in Branding, Customer Relationships, Reaching Prospects, Social Media, twitter, Uncategorized | Tagged , , , , , | Leave a comment

Two Ways to Get Your Readers to Sit Up and Take Notice: Use Headlines and Subheadings

Websites, newsletters, landing pages, blog posts Facebook, articles, brochures, newsletters  and case studies all need to offer valuable information, show how to solve a problem, or give advice on how to become an instant success. What’s the fastest way to get noticed in any of these content offerings?  Try having headlines for your content that […]

Also posted in Blogs, Brochures, Business Writing Tips, Case Studies, Content Marketing, Reaching Prospects, Uncategorized, Web content | Tagged , , , , , , | 4 Responses