Category Archives: Personal stories

Make a Video to Tout Your Business: 4 Takeaways about the Why and How

I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. I came away incredibly impressed with what […]

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Marketing for 2013: Two Ideas to Keep Your Beacon Shining Brightly

  Two colleagues of mine called me this week with exciting messages for the New Year. I want to share both of them with you to help you remember how to keep the beacon on your business shining brightly. Remembering What a Difference You Make The first caller, Diane McMillan, of Creative Solutions Florida, ( […]

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5 Zinger Communication Ideas to Support Your Marketing in 2013

2013 is rolling around in my brain because I know there’s tons of marketing options available. I’m particularly interested in the ones that can be done over a period of time, and that involve no cost, or a small cost to my business. Marketing is an on-going process throughout the year, and I am going […]

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Why Jeff Bezos Says Writing a Memo is an . . . Important Skill to Master

  About 2 weeks ago, I was watching Charlie Rose who was interviewing Jeff Bezos, founder and CEO of Amazon, one of my favorite companies. Bezos has just received two honors: Fortune named him as its Businessperson of the Year for 2012. GeekWire recognized Bezos as one of their Newsmakers of 2012. For those of […]

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How to Get Rave Testimonials to Bring Great Publicity Your Way

We need all the free publicity we can get.  One way to spice up your website, news release, brochure, and even a business plan is to get powerful testimonials that show you off, and demonstrate  your prowess, your product’s solution, or how your service boosted someone else’s business. Most prospects are interested in whether or […]

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Microsoft Word vs. Google Docs: Can You Use Both?

I have been using Google Docs for about 10 days. I have been using for Microsoft Word for about 20 years. Word has been around since 1989 under the Windows operating system. Google Docs arrived on the Internet in 2007.  One isn’t better than the other. I like them both, and think they are a […]

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If you are a CEO, to tweet or not to tweet is the question!

There was a great article this week in the Wall Street Journal about CEO’s tweeting. The article, “140 Characters of Risk: CEO’s on Twitter,” points out the pluses and pitfalls for CEO’s when they tweet. Jeffrey Immelt, of General Electric does it; Marissa Mayer of Yahoo does it, and Bill George, former CEO of Medtronic […]

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Add To Your Marketing Edge: Tell Prospects about the Value of Doing Business with You

Last week, I wrote a blog post about what it is like to work with a freelance writer for readers to get a glimpse of what it would be like to work with me, and what the benefits I would bring to clients. This week I’d like to go further with this idea, and talk […]

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What My Cat Alfie Taught Me about Communication

We lived with our beautiful ginger-colored tabby Alfie for 13 years. We called him “The Dude.” He shared our home, our table, and our surroundings with an air of confidence, a look of serenity, and a voice like no other cat I’ve ever met.  I’d like to describe Alfie to my readers in the hopes […]

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