Category Archives: Reaching Prospect

Add To Your Marketing Edge: Tell Prospects about the Value of Doing Business with You

Last week, I wrote a blog post about what it is like to work with a freelance writer for readers to get a glimpse of what it would be like to work with me, and what the benefits I would bring to clients. This week I’d like to go further with this idea, and talk […]

Also posted in Blogs, Branding, Brochures, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Personal stories, Reaching Prospects, Success Stories, Web content | Tagged | Leave a comment

How to Keep Your Prospects and Customers from Taking Their Business Elsewhere – Deliver What Matters to Them

The other day I put together a questionnaire for a prospect to help them write a blog.  I designed the questionnaire to ensure my prospect was considering their potential customer from their customer’s point of view. I know that sounds a little strange.  Why would we need to do that? Well, here’s what I think […]

Also posted in Blogs, Branding, Business Writing Tips, Customer Relationships, Reaching Prospects, Uncategorized | Leave a comment

Press Releases – Part 3 – How to Distribute and Re-Purpose Them

You’ve written, re-written, and proof-read. You’ve made sure you have a news-worthy angle (see my earlier post on worthy content at: http://www.qcommservices.com/blog/business-writing-tips/press-releases-%E2%80%93-part-2-%E2%80%93-press-release-content/).  You have an on-line release that is slightly slanted at a soft-sell, but nothing too obvious. Now, it’s time to breathe a small sigh of happiness, and let a day or two go […]

Also posted in Business Writing Tips, Press Releases, Reaching Prospects, Social Media, twitter, Uncategorized | 2 Responses