Category Archives: Reaching Prospect

Add To Your Marketing Edge: Tell Prospects about the Value of Doing Business with You

Last week, I wrote a blog post about what it is like to work with a freelance writer for readers to get a glimpse of what it would be like to work with me, and what the benefits I would bring to clients. This week I’d like to go further with this idea, and talk […]

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How to Keep Your Prospects and Customers from Taking Their Business Elsewhere – Deliver What Matters to Them

The other day I put together a questionnaire for a prospect to help them write a blog.  I designed the questionnaire to ensure my prospect was considering their potential customer from their customer’s point of view. I know that sounds a little strange.  Why would we need to do that? Well, here’s what I think […]

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Press Releases – Part 3 – How to Distribute and Re-Purpose Them

You’ve written, re-written, and proof-read. You’ve made sure you have a news-worthy angle (see my earlier post on worthy content at:  You have an on-line release that is slightly slanted at a soft-sell, but nothing too obvious. Now, it’s time to breathe a small sigh of happiness, and let a day or two go […]

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