Category Archives: Reaching Prospects

Share Your Business Content on Facebook – Engage with your Fans for Success

Your Business Content on Facebook Brings Fans to You In spite of the all the hype about Mark Zuckerberg and Facebook’s stock, it’s alive and well. Yahoo Finance said in October, 2012 that Facebook users are now 1.01 billion people, and going strong. That’s a huge audience for your business, let alone a place to […]

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Your Newsletter: 13 Tips to Revitalize, Revamp, and Renew It

  While a newsletter may not seem as exciting as all the good press about social media, it still has a great place in your marketing strategies. As a matter of fact, it is a terrific boon when used with social media campaigns to keep your readers on top of your news. Benefits: Reaching Out, […]

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Make a Video to Tout Your Business: 4 Takeaways about the Why and How

I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. I came away incredibly impressed with what […]

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Blogs – Part II. How to Bring New Life to Your Blog: 4 Tips to Win New Readers, and Expand Your Target Market

My brain often reminds me that it’s important to remember your blog’s main purpose is to introduce your prospects to you and let them get to know you. For those of us who have been blogging for a while, time shows that we get sidetracked when it’s time to write posts. It seems to happen […]

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Blogs – Part I. Looking For Free Publicity? Write A Guest Blog Post

You want publicity to enhance your brand, spread the word about your business, and get yourself known. Most of us are cost conscious, and trying to think of every which way we can advertise our business without spending a lot of money, having too much stress, and expanding our marketing strategy. How about a guest […]

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Marketing for 2013: Two Ideas to Keep Your Beacon Shining Brightly

  Two colleagues of mine called me this week with exciting messages for the New Year. I want to share both of them with you to help you remember how to keep the beacon on your business shining brightly. Remembering What a Difference You Make The first caller, Diane McMillan, of Creative Solutions Florida, (www.creativesolutionsflorida.com) […]

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5 Zinger Communication Ideas to Support Your Marketing in 2013

2013 is rolling around in my brain because I know there’s tons of marketing options available. I’m particularly interested in the ones that can be done over a period of time, and that involve no cost, or a small cost to my business. Marketing is an on-going process throughout the year, and I am going […]

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Why Jeff Bezos Says Writing a Memo is an . . . Important Skill to Master

  About 2 weeks ago, I was watching Charlie Rose who was interviewing Jeff Bezos, founder and CEO of Amazon, one of my favorite companies. Bezos has just received two honors: Fortune named him as its Businessperson of the Year for 2012. GeekWire recognized Bezos as one of their Newsmakers of 2012. For those of […]

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Advertise Yourself – Part 3: Use Cold Calling, Email, and Your Website to Set Up Meetings with Prospects

This week, I’d like to offer some other suggestions for combining communication tools to reach out to prospects.  Quite often, I receive emails from people I don’t know or have not heard before their initial contact.  Other times, I get cold calls from companies who want to discuss their services with me, even though I […]

Also posted in Brochures, Business Writing Tips, Clients, Cold Calling, Content Marketing, Customer Relationships, Email Newsletters, Web content | Tagged , | Leave a comment

Advertise Yourself – Part 2: Use Your Newsletter and Landing Pages to Convert Browsers to Buyers

Last week, I wrote an article about advertising yourself, using social media.  This week, I want to continue the discussion, by sharing another advertising method: combining newsletters with landing pages. During the week, a colleague of mine, Jason Katzwinkel, the CEEO of 13 Guys Named Ed, (Don’t you love their name?) a web design services […]

Also posted in Branding, Business Writing Tips, Clients, Content Marketing, Email Newsletters, Landing Pages, Mail | 1 Response