Category Archives: Social Media

Make a Video to Tout Your Business: 4 Takeaways about the Why and How

I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. I came away incredibly impressed with what […]

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Blogs – Part II. How to Bring New Life to Your Blog: 4 Tips to Win New Readers, and Expand Your Target Market

My brain often reminds me that it’s important to remember your blog’s main purpose is to introduce your prospects to you and let them get to know you. For those of us who have been blogging for a while, time shows that we get sidetracked when it’s time to write posts. It seems to happen […]

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5 Zinger Communication Ideas to Support Your Marketing in 2013

2013 is rolling around in my brain because I know there’s tons of marketing options available. I’m particularly interested in the ones that can be done over a period of time, and that involve no cost, or a small cost to my business. Marketing is an on-going process throughout the year, and I am going […]

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Advertise Yourself – Part 1: Use Social Media and a Pronged Fork Approach

I was writing up a class outline this week on how to tie content together in a simple fashion, and thought, “This is a great topic for a blog post.”  There are some easy ways to connect the dots when you want to advertise on the Web. Consider using a simple household object to visualize […]

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If you are a CEO, to tweet or not to tweet is the question!

There was a great article this week in the Wall Street Journal about CEO’s tweeting. The article, “140 Characters of Risk: CEO’s on Twitter,” points out the pluses and pitfalls for CEO’s when they tweet. Jeffrey Immelt, of General Electric does it; Marissa Mayer of Yahoo does it, and Bill George, former CEO of Medtronic […]

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Stay up front and personal by writing to and about your clients

Email, snail mail, messages in a bottle, and fancy packages are some good ways to connect with your prospects. We all know about the traditional sales letter, or solicitations through email, offering a webinar, discount, or special promotion.  I don’t necessarily have anything against email. I do however, love getting real (yes, real) mail in […]

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More about how do you update a website that has old content, lack of interest, or poor SEO results?

I was looking at my County website today to check out some material I needed for a project I am doing. At the bottom of the page of the Hillsborough County, Florida website (www.hillsboroughcounty.org/index.aspx), I noticed these links: After poking around a little, I decided that several of their links would be great for updating […]

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Never Underestimate the Power of a Thank You

C.J. Hayden (www.getclientsnow.com) is one of my favorite marketing consultants. Her ideas always hit the mark and make me think.  I received a newsletter from her, and think her  comments  are worthy for all of us to keep in mind as we make our way in the business world. “Never underestimate the power of a […]

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Getting Ready For Your Blog: 8 Ways to Get Your Creative Juices Flowing and Have a Successful Blog

I was talking to my stepdaughter this week about her blog, who was describing her next blog post, and how she wanted to put it together. It occurred to me that it’s an on-going process that we all mull over, cogitate about, and work through each time we write a post. Talking to my stepdaughter […]

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Press Releases – Part 3 – How to Distribute and Re-Purpose Them

You’ve written, re-written, and proof-read. You’ve made sure you have a news-worthy angle (see my earlier post on worthy content at: http://www.qcommservices.com/blog/business-writing-tips/press-releases-%E2%80%93-part-2-%E2%80%93-press-release-content/).  You have an on-line release that is slightly slanted at a soft-sell, but nothing too obvious. Now, it’s time to breathe a small sigh of happiness, and let a day or two go […]

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