Category Archives: twitter

Blogs – Part I. Looking For Free Publicity? Write A Guest Blog Post

You want publicity to enhance your brand, spread the word about your business, and get yourself known. Most of us are cost conscious, and trying to think of every which way we can advertise our business without spending a lot of money, having too much stress, and expanding our marketing strategy. How about a guest […]

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5 Zinger Communication Ideas to Support Your Marketing in 2013

2013 is rolling around in my brain because I know there’s tons of marketing options available. I’m particularly interested in the ones that can be done over a period of time, and that involve no cost, or a small cost to my business. Marketing is an on-going process throughout the year, and I am going […]

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Advertise Yourself – Part 1: Use Social Media and a Pronged Fork Approach

I was writing up a class outline this week on how to tie content together in a simple fashion, and thought, “This is a great topic for a blog post.”  There are some easy ways to connect the dots when you want to advertise on the Web. Consider using a simple household object to visualize […]

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If you are a CEO, to tweet or not to tweet is the question!

There was a great article this week in the Wall Street Journal about CEO’s tweeting. The article, “140 Characters of Risk: CEO’s on Twitter,” points out the pluses and pitfalls for CEO’s when they tweet. Jeffrey Immelt, of General Electric does it; Marissa Mayer of Yahoo does it, and Bill George, former CEO of Medtronic […]

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Stay up front and personal by writing to and about your clients

Email, snail mail, messages in a bottle, and fancy packages are some good ways to connect with your prospects. We all know about the traditional sales letter, or solicitations through email, offering a webinar, discount, or special promotion.  I don’t necessarily have anything against email. I do however, love getting real (yes, real) mail in […]

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Getting Ready For Your Blog: 8 Ways to Get Your Creative Juices Flowing and Have a Successful Blog

I was talking to my stepdaughter this week about her blog, who was describing her next blog post, and how she wanted to put it together. It occurred to me that it’s an on-going process that we all mull over, cogitate about, and work through each time we write a post. Talking to my stepdaughter […]

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Press Releases – Part 3 – How to Distribute and Re-Purpose Them

You’ve written, re-written, and proof-read. You’ve made sure you have a news-worthy angle (see my earlier post on worthy content at: http://www.qcommservices.com/blog/business-writing-tips/press-releases-%E2%80%93-part-2-%E2%80%93-press-release-content/).  You have an on-line release that is slightly slanted at a soft-sell, but nothing too obvious. Now, it’s time to breathe a small sigh of happiness, and let a day or two go […]

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6 Tips for Using Twitter for Business

1.     Keep your eye out for conversations about your company. If the comments are positive, send a direct message to the writer, and thank them. If they are not positive, respond quickly, and contact the person directly, either with a tweet, or a personal message. You can head off potentially negative press coverage problems as […]

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