Category Archives: Uncategorized

Blogs – Part II. How to Bring New Life to Your Blog: 4 Tips to Win New Readers, and Expand Your Target Market

My brain often reminds me that it’s important to remember your blog’s main purpose is to introduce your prospects to you and let them get to know you. For those of us who have been blogging for a while, time shows that we get sidetracked when it’s time to write posts. It seems to happen […]

Also posted in Blogs, Branding, Clients, Content Marketing, Reaching Prospects, Social Media | Tagged , , , , | Leave a comment

5 Zinger Communication Ideas to Support Your Marketing in 2013

2013 is rolling around in my brain because I know there’s tons of marketing options available. I’m particularly interested in the ones that can be done over a period of time, and that involve no cost, or a small cost to my business. Marketing is an on-going process throughout the year, and I am going […]

Also posted in Branding, Business Writing Tips, Clients, Content Marketing, LinkedIn, Personal stories, Reaching Prospects, Social Media, twitter | Tagged , , , , , , , , , | Leave a comment

Advertise Yourself – Part 1: Use Social Media and a Pronged Fork Approach

I was writing up a class outline this week on how to tie content together in a simple fashion, and thought, “This is a great topic for a blog post.”  There are some easy ways to connect the dots when you want to advertise on the Web. Consider using a simple household object to visualize […]

Also posted in Blogs, Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Reaching Prospects, Social Media, twitter, Web content | Tagged , , , , , , | Leave a comment

Microsoft Word vs. Google Docs: Can You Use Both?

I have been using Google Docs for about 10 days. I have been using for Microsoft Word for about 20 years. Word has been around since 1989 under the Windows operating system. Google Docs arrived on the Internet in 2007.  One isn’t better than the other. I like them both, and think they are a […]

Also posted in Business Writing Tips, Content Marketing, Customer Relationships, google tidbits, Mobile Content, Personal stories, Web content | Tagged , , , , , , , | 6 Responses

How to Keep Your Prospects and Customers from Taking Their Business Elsewhere – Deliver What Matters to Them

The other day I put together a questionnaire for a prospect to help them write a blog.  I designed the questionnaire to ensure my prospect was considering their potential customer from their customer’s point of view. I know that sounds a little strange.  Why would we need to do that? Well, here’s what I think […]

Also posted in Blogs, Branding, Business Writing Tips, Customer Relationships, Reaching Prospect, Reaching Prospects | Leave a comment

Stay up front and personal by writing to and about your clients

Email, snail mail, messages in a bottle, and fancy packages are some good ways to connect with your prospects. We all know about the traditional sales letter, or solicitations through email, offering a webinar, discount, or special promotion.  I don’t necessarily have anything against email. I do however, love getting real (yes, real) mail in […]

Also posted in Branding, Customer Relationships, Email Newsletters, Reaching Prospects, Social Media, twitter | Tagged , , , , , | Leave a comment

Seven Ideas for Blogging When You Don’t Have Much Time

I continually struggle with finding time to write blog posts. I hear many people saying the same thing about their blogs, and find that writing for them gets a low priority with everything else they have to do. All the social media gurus say writing content all the time is so important  to keep your […]

Also posted in Blogs, Branding, Business Writing Tips, Content Marketing | Tagged , , , , , , | 2 Responses

Two Ways to Get Your Readers to Sit Up and Take Notice: Use Headlines and Subheadings

Websites, newsletters, landing pages, blog posts Facebook, articles, brochures, newsletters  and case studies all need to offer valuable information, show how to solve a problem, or give advice on how to become an instant success. What’s the fastest way to get noticed in any of these content offerings?  Try having headlines for your content that […]

Also posted in Blogs, Brochures, Business Writing Tips, Case Studies, Content Marketing, Email Newsletters, Reaching Prospects, Web content | Tagged , , , , , , | 4 Responses

The Skinny on Letter of Agreements and Business Proposals: What You Want to Include in them

These days, I have numerous people bringing up the subject of letters of agreement, business proposals, and large-full scale business proposals that consist of capture plans, proposal strategies, and win themes that are intended for government, state, or large corporate submissions. My post today discusses the first two types of agreements that small and medium […]

Also posted in Business Writing Tips, Customer Relationships, Reaching Prospects | Tagged , , , , , | Leave a comment

More about how do you update a website that has old content, lack of interest, or poor SEO results?

I was looking at my County website today to check out some material I needed for a project I am doing. At the bottom of the page of the Hillsborough County, Florida website (www.hillsboroughcounty.org/index.aspx), I noticed these links: After poking around a little, I decided that several of their links would be great for updating […]

Also posted in Branding, Content Marketing, Customer Relationships, Reaching Prospects, Social Media, Web content | Tagged , , , , , , , | Leave a comment