How do you update a website that has old content, lack of interest, or poor SEO results?

Just like any other type of publicity, a website needs sprucing up, new content that keeps the search engines happy and new information about your offerings to keep prospects coming back. In other words, your website needs your love and attention.

As you read this, you must be thinking, I have more than enough to do right now.  I know you want some ideas that are easy, don’t take too long, or can be broken down into manageable parts. It’s hard to keep adding content, and we all need some simple, straightforward ideas to put into practice.

Why not implement some of the three tactics I’ll explain to help your website attract more prospects without you taking too much of your own time, or that you can do in small chunks?

1.  A  SEO booster.

Have a second look at the HTML title on each of your web pages. If you are not sure how to do this yourself, have your web designer or webmaster do it for you, and tell you the results.  Each web page has a section in the HTML code for a page title.  These page titles are what Google displays for your site when someone is searching for you, or for a business that has your offerings. I like to use Marcia Yudkin as an example, because she is such a terrific marketer.  Here’s her HTML title:

 <title>Creative Marketing Solutions: Attract More Clients and Customers with Marcia Yudkin's  Methods of Marketing and Publicity</title>

 And, here is what you or I will see when we search for her site in Google.

 

 

Your titles can have a big impact on the search engines finding you.

2. Using Google Webmaster Tools

Google uses many different methods to help readers find you. One easy way to learn more about how they find you (we’ll never know enough because it’s way too complicated),  is to find out more about their Webmaster Tools. See: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769  for  their insights on “best practices to help Google find, crawl, and index your site.” They have 3 major categories:

  • Design and content guidelines

This section covers important topics as links, videos, images, and a good site map.

  • Technical guidelines

This section explains a lot about what goes on behind the technical scenes for your site. If you think it’s too complex for you, be sure to ask your web designer to help you.

  • Quality guidelines

This section discusses many of the tricks people use for their site, and all the reasons why you don’t want to do them.

Google Webmaster Tools is a valuable resource. Try it out, and see what improvements you can make one at a time.

3. Adding Additional Web Pages About your Services to Fully Describe What You Have to Offer.

All of us have a list of services, where we explain what we do for our audiences. One thing that you can do at your convenience is fully describe each service you offer on a separate web page. I recently found a website for an attorney who does this with a lot of panache!

If you look at a New York attorney, Roy Hiller’s web site, you’ll see how he writes several web pages to describe his services in full detail. Mr. Hiller is a New York City personal injury lawyer who helps many types of people with their legal cases. As an example, see www.royhiller.com/Slip-and-Falls.shtml. His web site states he “handles slip, trip and fall cases involving”:

If you click on each link, you’ll notice that he has a separate web page for each of these slip, trip and fall cases. He uses these pages to go into more detail. His website is a beautiful example of a professional describing his services in great detail.  What a boost for SEO, and what a simple way to add content when you have the time.

You can write one of these pages at a time, once a week, or even once a month.

Do you know any other ways to easily update your website? I’d love to hear about them and share them with others here.

Image 1 courtesy of www.somoso.net

Image 3 courtesy of www.dreamstime.com

Image 4 courtesy of www.forthphaze.com

This entry was posted in Branding, Business Writing Tips, Content Marketing, Customer Relationships, Reaching Prospects, Web content and tagged , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

6 Comments

  1. Posted June 21, 2012 at 3:56 pm | Permalink

    Leslie,
    What a great topic for a post. Ranking well is a big concern for a lot of the business owners I talk to. Business owners often don’t see the opportunities that having a detail page allows. It’s all well and good to put up a list of services. But it’s the rich content on the detail page that gives you the opportunity to show up high enough when possible clients are searching. I agree, for SEO, The value is in the atoms, like title and details.

    You asked what else — the captions on pictures can help with SEO too. If you refinish floors, and you can put a caption on a photo of something specialized, like parquet, you are going to attract very targeted traffic.

    • Lesley Peters
      Posted June 21, 2012 at 4:12 pm | Permalink

      Joanne,

      Thank you for your great suggestion about captions on pictures. I believe that captions help tremendously to build good seo for websites.
      I also appreciate your full explanation about business owners using detail pages to expand their showing on the web.

      If there is anything else you think would be a sure-fire easy winner, let us know.

      Lesley

  2. Posted July 2, 2012 at 2:06 am | Permalink

    Hi there colleagues, nice paragraph and pleasant urging commented here,
    I am in fact enjoying by these.

    • Lesley Peters
      Posted July 2, 2012 at 12:36 pm | Permalink

      Hello Melba,

      Thank you for your kind words. Have you found any easy ideas for updating a website that have been successful for you?
      Have a great July 4th. Lesley

  3. Posted August 30, 2012 at 1:34 am | Permalink

    Hey there just wanted to give you a quick heads up and let you know a few of the
    images aren’t loading properly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different web browsers and both show the same outcome.

    • Lesley Peters
      Posted August 30, 2012 at 1:45 am | Permalink

      Hello Get More Information,

      I am sorry you are having trouble with the images. I checked again this evening, and used Firefox and Internet Explorer.
      Both of them show my images. I am not able to help you. Please try again, and let me know if you have more success.
      Lesleh

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