Four Fast Ways to Get Your Product or Service Noticed When Contacting Customers

Thinking of some new ways to reach out to your prospects? Here’s some food for thought to tout your new offerings.

Your main objective is to get your prospect’s attention so they contact you to learn more. During your communication campaign, you want to let your prospective customer know that your product/service will remove their challenges and help support their goals.

Here’s four fast ways that will give you just what you need to get your prospects on your wavelength.

1. Begin by a sending a direct mail letter. 

Start your letter with your main point, and be concise. If you have a new product, or service, announce it clearly.  Describe your benefits, as well as your features.  You want to make sure readers understand how you can help them achieve their objectives. Make the tone friendly – write to your reader as though you were meeting them in person, and sitting across the desk from them.

Try sending the letter in a bright colored large envelope to catch your reader’s eye. Yellow or green ones really stand out.

 2. Send an email as a follow-up communication.  

Write to your prospect with an irresistible subject line that will stir your reader to open your note immediately. See Brian Clark’s blog post on The Three Key Elements of Irresistible Email Subject Lines for some scintillating ideas for subject lines.

In the email, refer to the direct mail piece you sent to them. By referring to your previous letter, you remind your reader that you want to continue the dialogue with them.

Explain about your benefits, and keep your message consistent with your original direct mail letter. Again, continue your friendly tone, and let your know your reader know you are there to help them with their challenges.

3. Include a video in the next email. 

Put together a simple video showing off your new offering. Describe it in the same glowing way you did in your previous contacts with prospects. Send it inside your email, and make sure you add a call-to-action statement, asking your prospect to contact you about what’s new in your world and what you can do for them.

Add the video to your website. It’s great for search engine optimization.   

4. Conceive and execute a simple telemarketing campaign.

At this point, your prospects have had several touch points from you. They know about you, and what you have to offer. You’ve explained how you can meet their needs and support their goals.

It’s time to create a telemarketing call sequence to boost your close rate.

You want to develop a script that’s directed personally to them. You may need to create several telemarketing scripts for different audiences, and different calls.  Keep telling your prospects how you can help them with their challenges, and give them good reasons why you are uniquely positioned to make them more successful.

If you follow up with a systematic call campaign, you’ll have higher sales, and better connections to your prospects.

What’s the best way you have found to let your prospects know about your new product or service? I’d like to hear what’s hit the bulls eye for you.

Photo 1 courtesy of: www.copyblogger.com

Photo 2 courtesy of: www.pmicomputersupplies.com

Photo 3: courtesy of:  http://milliondollarpage.biz/blog/

Photo 4: courtesy of: www.getentrepreneurial.com.

This entry was posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Email Newsletters, Mail, Reaching Prospects, Videos and tagged , , , , , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

8 Comments

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    • Lesley Peters
      Posted February 7, 2013 at 12:21 pm | Permalink

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