Blogs – Part I. Looking For Free Publicity? Write A Guest Blog Post

You want publicity to enhance your brand, spread the word about your business, and get yourself known. Most of us are cost conscious, and trying to think of every which way we can advertise our business without spending a lot of money, having too much stress, and expanding our marketing strategy.

How about a guest blog post? It’s an excellent way to go from unknown, to known, appreciated, and valued.  Before you dive in to guest blogging, here are a few tips that will get your juices flowing and give you some perspective.

What’s in it for you if you write a guest blog post?

Guest blogging shines the spotlight on you as well as your host blogger. Just getting someone to write a post for us, or quickly writing a post for someone else is not what will keep the spotlight shining brightly.  It’s the content of those posts that matters for all of us, and here’s why.

A well-written post dramatically increases your exposure to build new contacts. As the guest blogger, you have the ability to broadcast your brand to a whole new audience who has never known you.

Here are the benefits for both you and the hosting blogger:

The post gives you a chance to try out some new ideas that you might not consider for your own blog because you want to offer your best content for your host/hostess blogger. You may get a whole new set of readers that will come to your blog.

A well-written post brings kudos to the host blogger for finding a successful guest author who offers meaty material that’s fresh, original, and speaks authoritatively and persuasively. The host blogger’s audience comes back for more again and again to see what’s in the offing for each new post. You’ve whetted the audience’s curiosity for him or her.

How do you find blogs that accept guest writers?

Once you get your courage summoned up to proceed, you need to find bloggers that will give you your chance to write for them. If you are willing to take no for an answer, it’s always good to ask.

You want to find a blogger that is a kindred spirit in some way so that your post aligns with their philosophy, is meaningful for their audience, or speaks in an authoritative voice for their blog. Here are a few steps to take when seeking that perfect blogger to share the spotlight.

  • Search in Google for bloggers looking for guest writers.  See 3 Smart Google Search Tips to Hunt for Guest Post Opportunities for some excellent tips on searching.
  • Search in Google Blogs for a place to become a guest writer.  That’s at: http://www.google.com/blogsearch. You can use the tips for search criteria in the previous link.
  • Ask some of your colleagues who are in a related field that would welcome your thoughts on their blog. Or, ask someone who you want to get to know better you think might be interested in giving you a place to write in your special voice.
  • Try out this website: List of 50+ Blogs That Accept Guest Posts.  The list has categories that include: technology, SEO, Social Media, and design.

What do you need to consider before writing the guest post?

  • Read the blog you want to write for to understand the blogger and audience. Follow the comments for a good understanding what people are saying to your host blogger.
  • Follow the blogger’s guidelines for guest posts with care and thoughtfulness.
  • Think of a topic that meshes nicely with the blogger’s themes and ideas, their industry, their audience, and is relevant to what’s current for you and them.
  • Consider if the blogger’s audience will find your post useful, a solution for their problems, or expands on a newsworthy theme.
  • Consider if it will it boost your reputation and credibility, as well as the blog owner reputation.

How do you convince a blogger to accept one of your posts?

Let them get to know you with some thoughtful comments you write on their blog. Build that relationship before you approach them.

Write your post with their audience in mind, and what matters to them. Re-write it, let it sit for a few days, and re-write again.

Proofread more carefully than you ever do.

Find meaningful images to add some pizazz and visual interest to your post. Give credit for the photos if needed.

Add a short bio about yourself, and include your website, blog, and Facebook page links at the end of your guest post.

Send an email to the blogger with your guest post attached, requesting your post be published.  Some people use Microsoft Word, and others submit the post in HTML format. You could even submit it in both formats.

Be open to hearing “no” the first time. Your blogger may say no for your first attempt. She or he may answer you asking for other ideas, or other submissions in the future.  Don’t be offended.

How can you add some traction for the post if it is accepted and published?

  • Thank your host blogger graciously privately and publicly (on twitter and Facebook) if your post is published.
  • Ask your hosting blogger if you can answer any comments to your post. And, be sure to answer them promptly if you get permission.
  • Rave about your host blogger in Facebook and twitter.
  • Add a link for your post onto your email signature.
  • Write a press release announcing to the world your guest post arrived.
  • Include your guest blogging experience if you have a newsletter, and include a link to your post.

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For a great all-around web page full of tips on guest blogging, have a look at The Ultimate Resource Guide to Blogger Outreach and Guest Blogging.

Have you done any guest blog posts? How did it work out? Please share your experience.

 

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6 Comments

  1. Posted January 21, 2013 at 9:06 am | Permalink

    Guest blogging provides values to both guest blogger and blog owner and both will get targeted traffic, quality back links, fellow bloggers/marketers trust, social exposure etc.. to their respective websites.

    So guest blogging is always beneficial.

    • Lesley Peters
      Posted January 21, 2013 at 2:30 pm | Permalink

      Naven,

      Thank you for your great comment.I see that you offer guest blogging services.
      It’s wonderful to know you have these services, and can help people with their guest blogging needs.

      Looking forward to hearing more from you about guest blogging when you think it’s worthwhile for you.
      Happy New Year! Lesley

  2. Posted April 12, 2013 at 4:38 am | Permalink

    I could not resist commenting. Exceptionally well written! Troy Stephen Augustine mugshot http://www.quora.com/Troy-Stephen-Augustine/Posts/Troy-Augustine-SLC-Utah

    • Lesley Peters
      Posted April 14, 2013 at 12:25 am | Permalink

      Hello Troy,

      Thank you for your kind words. I am glad you liked the post.

  3. Posted May 8, 2013 at 5:36 pm | Permalink

    First of all I want to say superb blog! I had a quick question in which I’d like to ask if you don’t
    mind. I was interested to find out how you center yourself and clear your head prior to writing.
    I have had difficulty clearing my mind in getting my ideas out.
    I do enjoy writing but it just seems like the first 10 to 15
    minutes are usually wasted simply just trying to figure
    out how to begin. Any suggestions or hints? Appreciate it!

    • Lesley Peters
      Posted May 8, 2013 at 9:37 pm | Permalink

      Hello Bethany,

      Thank you for your note. I think taking time is important before you write.
      Don’t be concerned if you need some time before sitting down for a project.
      I think everyone needs time before writing.

      Suggestions: writing an outline, doing research on the Internet on your topic to see how others address your issues
      are always helpful. And writing a draft, and leaving it for 24 hours is a good way to begin, too!

      Don’t get discouraged. The more you write, the easier it is! Lesley

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