Make a Video to Tout Your Business: 4 Takeaways about the Why and How

I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. I came away incredibly impressed with what they said is happening in the world of video today. Our meeting raised some big thoughts for me about videos, and here’s what my musings have brought forth so far.

Why Have A Video?

Update your Website, using these ideas:

Welcome readers to your site. Give them some background and history about yourself. Explain what’s on your website, and give them a tour with tips and suggestions

Show off your physical location. Do a physical tour of your location, and place the video on your “About Us” page to shed light on what it’s like at your company.

Shine the spotlight on your employees. Connect with your customers by showing off your employees, their faces, voices, and personalities.

Tout your success with customer testimonials. Ask some of your favorite customers if you can video them.  Give them your questions in advance so they provide the conversation you want to include.

Use it as a blog post.  Videos are fun to view on a blog.  You can even make a series of videos on different topics, and add them to your blog as singular posts.

Use it with your newsletter. If you sending a print newsletter, create a link, and add a story that sends readers to your website so they can see your video. 

What’s A Good Topic for a Video?

Product Demonstrations.   These videos are some of the best you can find on the Web. You can use a video to educate your customers. One of my clients, Bottom Line Process Technologies, is an equipment manufacturer.  You can see demos of their equipment on their website, as well as YouTube.

Show Off an Event.  For nonprofits, have a video of your fundraiser. It’s a great way to connect with prospective donors, and tell them how their charitable donations benefit a cause.

If you are a for-profit company, one of my clients held a meeting to celebrate finishing an iPad training application, and having all participants on the project see the presentation.  We didn’t get to video it, unfortunately. I think it would have told a compelling story about how we put the application together.

Generate support for your cause. For non-profits, show off someone who has benefited from your organization, and why you mattered in their life.

Follow up with a prospect to give her/him next steps. This is a sensational idea that was suggested by Brendan Cournoyer, Content Marketing Manager at Brainshark. He suggests in his blog post:

“Following a sales presentation, many organizations compose emails (sometimes called “discovery” or “champion” letters) that summarize the prospect’s challenges and lay out how the company’s products or services can meet those needs. Instead of putting a few paragraphs in an email or attachment, reps can now easily create short, personalized videos that speak directly to their clients . . . some reps do this by recording simple webcam videos to share with prospects. Brainshark customers take things one step further, using PowerPoint slides to create short video presentations with narration that summarize the meeting and break down the next steps.”

What are some easy tips for making video production fly without hours of work?

  • Choose a short topic to start – no more than 300 words or so.
  •  Don’t prepare a speech. You want your conversation to flow.
  • Don’t plan on making it a perfect video. You want to show the “real you”, and how you are enjoying yourself. If you have any mistakes, you can edit.
  • Practice a few times with a flip camera, and a friend who will be patient and forgiving. You’ll be able to make the flubs without anyone except your friend seeing them.
  • Include a call to action so that your viewer knows what you want them to do.

How can you make it go viral?

  • You Tube and Flickr are two naturals for adding your video.
  • Add it to Facebook.  For some tips on adding it: see How to Add a Video to Facebook.
  • Tweet about your video to your followers.
  • Write about your experiences creating the video in a blog post, and link to it.
  • Take some of the still shots from the video and add them to Pinterest as a scrapbook.

For an interesting spin on a video, see

Welcome to the Power of Perception – PeakBiety branding+advertising

Have you made a video?  What’s your secret sauce that brought you the most viewers?

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Video 1: Courtesy of: www.faithfunder.com/blog/how-to-make-a-pitch-video/

Video 2: Courtesy of, http://about.automationdirect.com/misc/email/newsletter/14-5/

Video 3: Coursteys of, www.cyberlink.com/products/youcam-mobile-windows/features_en_US.html?&r=1

 

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