Advertise Yourself – Part 3: Use Cold Calling, Email, and Your Website to Set Up Meetings with Prospects

This week, I’d like to offer some other suggestions for combining communication tools to reach out to prospects.  Quite often, I receive emails from people I don’t know or have not heard before their initial contact.  Other times, I get cold calls from companies who want to discuss their services with me, even though I […]

Posted in Brochures, Business Writing Tips, Clients, Cold Calling, Content Marketing, Customer Relationships, Email Newsletters, Reaching Prospects, Web content | Tagged , | Leave a comment

Advertise Yourself – Part 2: Use Your Newsletter and Landing Pages to Convert Browsers to Buyers

Last week, I wrote an article about advertising yourself, using social media.  This week, I want to continue the discussion, by sharing another advertising method: combining newsletters with landing pages. During the week, a colleague of mine, Jason Katzwinkel, the CEEO of 13 Guys Named Ed, (Don’t you love their name?) a web design services […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Email Newsletters, Landing Pages, Mail, Reaching Prospects | 1 Response

Advertise Yourself – Part 1: Use Social Media and a Pronged Fork Approach

I was writing up a class outline this week on how to tie content together in a simple fashion, and thought, “This is a great topic for a blog post.”  There are some easy ways to connect the dots when you want to advertise on the Web. Consider using a simple household object to visualize […]

Posted in Blogs, Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Reaching Prospects, Social Media, twitter, Uncategorized, Web content | Tagged , , , , , , | Leave a comment

Microsoft Word vs. Google Docs: Can You Use Both?

I have been using Google Docs for about 10 days. I have been using for Microsoft Word for about 20 years. Word has been around since 1989 under the Windows operating system. Google Docs arrived on the Internet in 2007.  One isn’t better than the other. I like them both, and think they are a […]

Posted in Business Writing Tips, Content Marketing, Customer Relationships, google tidbits, Mobile Content, Personal stories, Uncategorized, Web content | Tagged , , , , , , , | 6 Responses

Proposals: Add-on Items to Make Yours Extraordinary

As business owners, we often have to write business proposals to our prospective clients. Some are short, and some are long, and some are complicated, and some can be a simple email that sums up your offerings. In all cases, your goal is to show your client how you can provide value, and make their […]

Posted in Business Writing Tips, Clients, Content Marketing, Customer Relationships, Proposals, Reaching Prospects | Tagged , , , , | Leave a comment

If you are a CEO, to tweet or not to tweet is the question!

There was a great article this week in the Wall Street Journal about CEO’s tweeting. The article, “140 Characters of Risk: CEO’s on Twitter,” points out the pluses and pitfalls for CEO’s when they tweet. Jeffrey Immelt, of General Electric does it; Marissa Mayer of Yahoo does it, and Bill George, former CEO of Medtronic […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Personal stories, Reaching Prospects, Social Media, twitter | Tagged , , , | Leave a comment

Four Fast Ways to Get Your Product or Service Noticed When Contacting Customers

Thinking of some new ways to reach out to your prospects? Here’s some food for thought to tout your new offerings. Your main objective is to get your prospect’s attention so they contact you to learn more. During your communication campaign, you want to let your prospective customer know that your product/service will remove their […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Email Newsletters, Mail, Reaching Prospects, Videos | Tagged , , , , , , , , | 8 Responses

Your Website Needs a Facelift: What Do You Do To Make It Fit Your New Image?

A few new clients of mine are re-doing their website, and have asked me to help them with their revised content. They look a little uncertain when they say this. It seems that most people think that a website, once written, will be in place for years without much change. My response to people is […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Reaching Prospects, Web content | Tagged , , , , , , , , | 2 Responses

Add To Your Marketing Edge: Tell Prospects about the Value of Doing Business with You

Last week, I wrote a blog post about what it is like to work with a freelance writer for readers to get a glimpse of what it would be like to work with me, and what the benefits I would bring to clients. This week I’d like to go further with this idea, and talk […]

Posted in Blogs, Branding, Brochures, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Personal stories, Reaching Prospect, Reaching Prospects, Success Stories, Web content | Tagged | Leave a comment

How to Make Your Business Flourish: Use a Freelance Writer

I had a conversation this week with a graphic designer who asked me what value I thought a freelance writer brings to a client.  This is a great question I’d love to answer.         What’s Is It Like to Work with a Freelance Writer? You’ll have a writer who is your trusted […]

Posted in Clients, Reaching Prospects, Success Stories | Leave a comment