Share Your Business Content on Facebook – Engage with your Fans for Success

Your Business Content on Facebook Brings Fans to You

In spite of the all the hype about Mark Zuckerberg and Facebook’s stock, it’s alive and well. Yahoo Finance said in October, 2012 that Facebook users are now 1.01 billion people, and going strong. That’s a huge audience for your business, let alone a place to get acquainted personally. Does Facebook have drawbacks . . . yes! Are there privacy issues . . . yes? Is this social media tool a possibility to connect with prospects . . . yes!

The opportunity on Facebook is tremendous for your business. By the way, having a Facebook personal page is just as important. You can share with the world your personal side for your  friends to see. Just remember to keep the two pages separate.

If you haven’t begun using this social media phenomenon yet, or if you are thinking about re-vamping your business presence on Facebook, here’s some marketing strategies to use to get yourself up and running, or to add a new twist to your Facebook business page.

What’s first and foremost, is to think about how you can interact with your fans, and have them return again and again. And, remember, your Facebook strategy is meant to be used as just one approach with your overall marketing strategy. It’s great to include with your website, twitter, accounts, and Pinterest (if you haven’t yet, check out their Business options).

Checklist for Success on Facebook

Here’s my checklist for ensuring your Fans stay with you.

  • First, and foremost, decide why you want a page, and what you want to have on Facebook. In other words, set your page to amplify your business strategy, and how you want to reach your readers.
  • Don’t forget to write your profile, add your website address, and contact information.
  • Add your personal picture, and add what’s known as a cover picture with a background that defines you, highlights you, or intrigues your readers. (Your logo can look pretty impressive here).
  • Be realistic about how often you can post, and then do it! Some people do it every day (I am so impressed), so people do it once a week (that’s rather wonderful if you can), and some people less so. Just do it on a regular basis, so that your fans keep coming back for more because they look forward to reading your content.
  • Next, consider the content for your Page.  This is your publishing platform, and your outreach to your community. For example, I use my blogging posts to be my voice to Facebook.  Each week, (or almost every week), I publish a post, which gets published  immediately on my business Page. And, as an extra bonus, I have a tweet, with my headline each time a post goes out. Always think about your customers and ask yourself  . . . why do they want to read my Facebook page?
  • Know the keywords that readers will use for searching for your company.
  • Lurk on other Facebook pages for similar businesses to see what your competition is up to, and don’t steal their ideas. You might be able to consider their contents, but don’t borrow the whole concept.
  • Look at your profile every quarter, and see if this is the face you want the world to see. Change it around to see if you get any different reactions.
  • Add fun/interesting/provocative stories and videos about your industry if they suit your business. Google Alerts can help you find some for your industry. Just have the links delivered to your email inbox, and see what pearls Google can find you to post.
  • Create the right brand experience by keeping up to date with the tools Facebook offers. For example, try creating a custom welcome page. Pagemodo is a free solution for customizing Facebook business pages.  You don’t need to have coding or graphic skills.
  • Learn about Facebook’s Graph Search. Zuckerberg says it will let Facebook users “search their social network for people, places, photos and things that interest them,” according to The New York Times. For  example, “you are searching for a grocery store in Manhattan. You would type that question into a box on your Facebook page and the results would show stores your friends liked or where they had checked in.” Will this new tool fit your business model? I am not sure, but definitely want to check it out!
  • Mention your website occasionally when you update, change, or add some juicy content . . . just every once in a while to keep your readers current.
  • Share some tips and how-tos you’ve learned about your business and industry to show off your expertise.
  • Share an event you hosted, or held at your organization, and add some pictures to show off yourself, and your employees.
  • Answer any and all comments. If you find your readers reaching out, reach back, and show them you are real and want to be engaged.
  • Add an album of pictures that create a story – could be new products, honors, exhibiting at a trade show, fun doings at your office.
  • “Like” and comment on other people’s Facebook pages to build relationships and see what the rest of your world is saying.
  • Add your Facebook information to your e-newsletter to let your readers know you are out there. Ask them to like your Page.
  • Include a link on your email signature for your Page, your twitter id, any other social media you think readers need to see.
  • Businesses can use pay per click advertising on Facebook. See if this fits your business model.

If you need more input about Facebook, there’s a terrific article on Copyblogger that offers the ultimate list of links for the Ultimate Guide to Facebook Marketing. One particular link I like is: “5 things you can do to spice up your Facebook Page.”

Where will you start . . . with a new Facebook page for your business, or re-vamping the one you already have?

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Image 1 courtesy of: coverphotobook.com.

Image 2 courtesy of The Times of India

 

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