Tag Archives: Clients

Marketing for 2013: Two Ideas to Keep Your Beacon Shining Brightly

  Two colleagues of mine called me this week with exciting messages for the New Year. I want to share both of them with you to help you remember how to keep the beacon on your business shining brightly. Remembering What a Difference You Make The first caller, Diane McMillan, of Creative Solutions Florida, (www.creativesolutionsflorida.com) […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Personal stories, Reaching Prospects | Also tagged , , , , , , , , | 2 Responses

How to Get Rave Testimonials to Bring Great Publicity Your Way

We need all the free publicity we can get.  One way to spice up your website, news release, brochure, and even a business plan is to get powerful testimonials that show you off, and demonstrate  your prowess, your product’s solution, or how your service boosted someone else’s business. Most prospects are interested in whether or […]

Posted in Branding, Brochures, Clients, Customer Relationships, Press Releases, Testimonials | Also tagged , , , , , , , , , , | Leave a comment

Proposals: Add-on Items to Make Yours Extraordinary

As business owners, we often have to write business proposals to our prospective clients. Some are short, and some are long, and some are complicated, and some can be a simple email that sums up your offerings. In all cases, your goal is to show your client how you can provide value, and make their […]

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Four Fast Ways to Get Your Product or Service Noticed When Contacting Customers

Thinking of some new ways to reach out to your prospects? Here’s some food for thought to tout your new offerings. Your main objective is to get your prospect’s attention so they contact you to learn more. During your communication campaign, you want to let your prospective customer know that your product/service will remove their […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Email Newsletters, Mail, Reaching Prospects, Videos | Also tagged , , , , , , , | 8 Responses

Your Website Needs a Facelift: What Do You Do To Make It Fit Your New Image?

A few new clients of mine are re-doing their website, and have asked me to help them with their revised content. They look a little uncertain when they say this. It seems that most people think that a website, once written, will be in place for years without much change. My response to people is […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Reaching Prospects, Web content | Also tagged , , , , , , , | 2 Responses