Tag Archives: connecting with customers

Make a Video to Tout Your Business: 4 Takeaways about the Why and How

I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. I came away incredibly impressed with what […]

Posted in Blogs, Branding, Customer Relationships, Personal stories, Reaching Prospects, Social Media, Testimonials, Videos, Web content | Also tagged , , , , , , , | Leave a comment

5 Zinger Communication Ideas to Support Your Marketing in 2013

2013 is rolling around in my brain because I know there’s tons of marketing options available. I’m particularly interested in the ones that can be done over a period of time, and that involve no cost, or a small cost to my business. Marketing is an on-going process throughout the year, and I am going […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, LinkedIn, Personal stories, Reaching Prospects, Social Media, twitter, Uncategorized | Also tagged , , , , , , , , | Leave a comment

Why Jeff Bezos Says Writing a Memo is an . . . Important Skill to Master

  About 2 weeks ago, I was watching Charlie Rose who was interviewing Jeff Bezos, founder and CEO of Amazon, one of my favorite companies. Bezos has just received two honors: Fortune named him as its Businessperson of the Year for 2012. GeekWire recognized Bezos as one of their Newsmakers of 2012. For those of […]

Posted in Blogs, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Personal stories, Reaching Prospects | Also tagged , , , , , , | Leave a comment

How to Get Rave Testimonials to Bring Great Publicity Your Way

We need all the free publicity we can get.  One way to spice up your website, news release, brochure, and even a business plan is to get powerful testimonials that show you off, and demonstrate  your prowess, your product’s solution, or how your service boosted someone else’s business. Most prospects are interested in whether or […]

Posted in Branding, Brochures, Clients, Customer Relationships, Press Releases, Testimonials | Also tagged , , , , , , , , , , | Leave a comment

Microsoft Word vs. Google Docs: Can You Use Both?

I have been using Google Docs for about 10 days. I have been using for Microsoft Word for about 20 years. Word has been around since 1989 under the Windows operating system. Google Docs arrived on the Internet in 2007.  One isn’t better than the other. I like them both, and think they are a […]

Posted in Business Writing Tips, Content Marketing, Customer Relationships, google tidbits, Mobile Content, Personal stories, Uncategorized, Web content | Also tagged , , , , , , | 6 Responses

Having Trouble Writing? Use Your Hunches, Along With Ideas from Other People

A client of mine is writing a book, which she says has been brewing in her brain for several years. She is ready to start putting it together now, because she thinks it’s the right time. I found a video on YouTube which explains why it’s so important to let ideas flow through our thoughts […]

Posted in Business Writing Tips, Content Marketing, Featured Posts, Reaching Prospects, Success Stories, Uncategorized, Web content | Also tagged , , , | 2 Responses

Facebook Landing Pages: What You Want to Know for Your Business

I’m still fascinated with landing pages and what how businesses are using Facebook to market their business to their prospects and customers. Last week, I wrote about “Landing pages or web pages: When do you use each one?”. I also included a short overview on Facebook landing pages. What Facebook Comments Are Revealing Here’s what […]

Posted in Content Marketing, Customer Relationships, Landing Pages, Reaching Prospects, Social Media | Also tagged , , , , , | 2 Responses