Tag Archives: content marketing

Make a Video to Tout Your Business: 4 Takeaways about the Why and How

I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. I came away incredibly impressed with what […]

Posted in Blogs, Branding, Customer Relationships, Personal stories, Reaching Prospects, Social Media, Testimonials, Videos, Web content | Also tagged , , , , , , , | Leave a comment

Blogs – Part I. Looking For Free Publicity? Write A Guest Blog Post

You want publicity to enhance your brand, spread the word about your business, and get yourself known. Most of us are cost conscious, and trying to think of every which way we can advertise our business without spending a lot of money, having too much stress, and expanding our marketing strategy. How about a guest […]

Posted in Blogs, Branding, Business Writing Tips, Content Marketing, Email Newsletters, Reaching Prospects, twitter | Also tagged , , , , , , , , , | 6 Responses

Why Jeff Bezos Says Writing a Memo is an . . . Important Skill to Master

  About 2 weeks ago, I was watching Charlie Rose who was interviewing Jeff Bezos, founder and CEO of Amazon, one of my favorite companies. Bezos has just received two honors: Fortune named him as its Businessperson of the Year for 2012. GeekWire recognized Bezos as one of their Newsmakers of 2012. For those of […]

Posted in Blogs, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Personal stories, Reaching Prospects | Also tagged , , , , , , | Leave a comment

Advertise Yourself – Part 1: Use Social Media and a Pronged Fork Approach

I was writing up a class outline this week on how to tie content together in a simple fashion, and thought, “This is a great topic for a blog post.”  There are some easy ways to connect the dots when you want to advertise on the Web. Consider using a simple household object to visualize […]

Posted in Blogs, Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Reaching Prospects, Social Media, twitter, Uncategorized, Web content | Also tagged , , , , , | Leave a comment

Microsoft Word vs. Google Docs: Can You Use Both?

I have been using Google Docs for about 10 days. I have been using for Microsoft Word for about 20 years. Word has been around since 1989 under the Windows operating system. Google Docs arrived on the Internet in 2007.  One isn’t better than the other. I like them both, and think they are a […]

Posted in Business Writing Tips, Content Marketing, Customer Relationships, google tidbits, Mobile Content, Personal stories, Uncategorized, Web content | Also tagged , , , , , , | 6 Responses

Four Fast Ways to Get Your Product or Service Noticed When Contacting Customers

Thinking of some new ways to reach out to your prospects? Here’s some food for thought to tout your new offerings. Your main objective is to get your prospect’s attention so they contact you to learn more. During your communication campaign, you want to let your prospective customer know that your product/service will remove their […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Email Newsletters, Mail, Reaching Prospects, Videos | Also tagged , , , , , , , | 8 Responses

Your Website Needs a Facelift: What Do You Do To Make It Fit Your New Image?

A few new clients of mine are re-doing their website, and have asked me to help them with their revised content. They look a little uncertain when they say this. It seems that most people think that a website, once written, will be in place for years without much change. My response to people is […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Reaching Prospects, Web content | Also tagged , , , , , , , | 2 Responses

Two Ways to Get Your Readers to Sit Up and Take Notice: Use Headlines and Subheadings

Websites, newsletters, landing pages, blog posts Facebook, articles, brochures, newsletters  and case studies all need to offer valuable information, show how to solve a problem, or give advice on how to become an instant success. What’s the fastest way to get noticed in any of these content offerings?  Try having headlines for your content that […]

Posted in Blogs, Brochures, Business Writing Tips, Case Studies, Content Marketing, Email Newsletters, Reaching Prospects, Uncategorized, Web content | Also tagged , , , , , | 4 Responses

How do you update a website that has old content, lack of interest, or poor SEO results?

Just like any other type of publicity, a website needs sprucing up, new content that keeps the search engines happy and new information about your offerings to keep prospects coming back. In other words, your website needs your love and attention. As you read this, you must be thinking, I have more than enough to […]

Posted in Branding, Business Writing Tips, Content Marketing, Customer Relationships, Reaching Prospects, Web content | Also tagged , , , | 6 Responses