Tag Archives: copywriting

Marketing for 2013: Two Ideas to Keep Your Beacon Shining Brightly

  Two colleagues of mine called me this week with exciting messages for the New Year. I want to share both of them with you to help you remember how to keep the beacon on your business shining brightly. Remembering What a Difference You Make The first caller, Diane McMillan, of Creative Solutions Florida, (www.creativesolutionsflorida.com) […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Personal stories, Reaching Prospects | Also tagged , , , , , , , , | 2 Responses

How to Get Rave Testimonials to Bring Great Publicity Your Way

We need all the free publicity we can get.  One way to spice up your website, news release, brochure, and even a business plan is to get powerful testimonials that show you off, and demonstrate  your prowess, your product’s solution, or how your service boosted someone else’s business. Most prospects are interested in whether or […]

Posted in Branding, Brochures, Clients, Customer Relationships, Press Releases, Testimonials | Also tagged , , , , , , , , , , | Leave a comment

Blog Content Ideas – How Do You Come Up With Them?

Everyone I know struggles with finding interesting content for their blogs, especially if they write frequently.  I try to write once a week, and sometimes get stumped for ideas.  I’ve been thinking about where to go trolling regularly so that I could create a plan for myself. Here’s what I decided to try for 2012. […]

Posted in Business Writing Tips, Featured Posts, Reaching Prospects | Also tagged , , , , , | 1 Response

Do Customers Know the Reasons to Work With You?

Recently, I was reviewing a website that belongs to a prospective client, and I saw a great idea for self-promotion. This website explained the 10 top reasons why a company should work together with them. It seems to me this is a great way to promote your expertise, whether it’s on a web site, in […]

Posted in Customer Relationships, Reaching Prospects, Social Media, Uncategorized | Also tagged , , , , , | 8 Responses