Tag Archives: customer relationships

Marketing for 2013: Two Ideas to Keep Your Beacon Shining Brightly

  Two colleagues of mine called me this week with exciting messages for the New Year. I want to share both of them with you to help you remember how to keep the beacon on your business shining brightly. Remembering What a Difference You Make The first caller, Diane McMillan, of Creative Solutions Florida, (www.creativesolutionsflorida.com) […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Personal stories, Reaching Prospects | Also tagged , , , , , , , , | 2 Responses

Why Jeff Bezos Says Writing a Memo is an . . . Important Skill to Master

  About 2 weeks ago, I was watching Charlie Rose who was interviewing Jeff Bezos, founder and CEO of Amazon, one of my favorite companies. Bezos has just received two honors: Fortune named him as its Businessperson of the Year for 2012. GeekWire recognized Bezos as one of their Newsmakers of 2012. For those of […]

Posted in Blogs, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Personal stories, Reaching Prospects | Also tagged , , , , , , | Leave a comment

How to Get Rave Testimonials to Bring Great Publicity Your Way

We need all the free publicity we can get.  One way to spice up your website, news release, brochure, and even a business plan is to get powerful testimonials that show you off, and demonstrate  your prowess, your product’s solution, or how your service boosted someone else’s business. Most prospects are interested in whether or […]

Posted in Branding, Brochures, Clients, Customer Relationships, Press Releases, Testimonials | Also tagged , , , , , , , , , , | Leave a comment

Microsoft Word vs. Google Docs: Can You Use Both?

I have been using Google Docs for about 10 days. I have been using for Microsoft Word for about 20 years. Word has been around since 1989 under the Windows operating system. Google Docs arrived on the Internet in 2007.  One isn’t better than the other. I like them both, and think they are a […]

Posted in Business Writing Tips, Content Marketing, Customer Relationships, google tidbits, Mobile Content, Personal stories, Uncategorized, Web content | Also tagged , , , , , , | 6 Responses

Proposals: Add-on Items to Make Yours Extraordinary

As business owners, we often have to write business proposals to our prospective clients. Some are short, and some are long, and some are complicated, and some can be a simple email that sums up your offerings. In all cases, your goal is to show your client how you can provide value, and make their […]

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Four Fast Ways to Get Your Product or Service Noticed When Contacting Customers

Thinking of some new ways to reach out to your prospects? Here’s some food for thought to tout your new offerings. Your main objective is to get your prospect’s attention so they contact you to learn more. During your communication campaign, you want to let your prospective customer know that your product/service will remove their […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Email Newsletters, Mail, Reaching Prospects, Videos | Also tagged , , , , , , , | 8 Responses

Your Website Needs a Facelift: What Do You Do To Make It Fit Your New Image?

A few new clients of mine are re-doing their website, and have asked me to help them with their revised content. They look a little uncertain when they say this. It seems that most people think that a website, once written, will be in place for years without much change. My response to people is […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Reaching Prospects, Web content | Also tagged , , , , , , , | 2 Responses

Seven Ideas for Blogging When You Don’t Have Much Time

I continually struggle with finding time to write blog posts. I hear many people saying the same thing about their blogs, and find that writing for them gets a low priority with everything else they have to do. All the social media gurus say writing content all the time is so important  to keep your […]

Posted in Blogs, Branding, Business Writing Tips, Content Marketing, Uncategorized | Also tagged , , , , , | 2 Responses

How do you update a website that has old content, lack of interest, or poor SEO results?

Just like any other type of publicity, a website needs sprucing up, new content that keeps the search engines happy and new information about your offerings to keep prospects coming back. In other words, your website needs your love and attention. As you read this, you must be thinking, I have more than enough to […]

Posted in Branding, Business Writing Tips, Content Marketing, Customer Relationships, Reaching Prospects, Web content | Also tagged , , , | 6 Responses

RFP’s – Part 1 – Before Answering One: Ask Yourself these Important Questions

Capturing business by answering an RFP from a potential buyer can be a dream made in heaven, or a potential headache, and a huge drain on your time and resources. You have to decide if it makes the best use of your time and resources to pursue these opportunities. Government agencies, private industry, and non-profits […]

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