Tag Archives: freelance copywriting

Microsoft Word vs. Google Docs: Can You Use Both?

I have been using Google Docs for about 10 days. I have been using for Microsoft Word for about 20 years. Word has been around since 1989 under the Windows operating system. Google Docs arrived on the Internet in 2007.  One isn’t better than the other. I like them both, and think they are a […]

Posted in Business Writing Tips, Content Marketing, Customer Relationships, google tidbits, Mobile Content, Personal stories, Uncategorized, Web content | Also tagged , , , , , , | 6 Responses

Writing a Case Study – Part 4 – Tips on Writing to Make Your Case Study Stand Out

Now that  you have put together the pieces on writing your case study, you’re at that wonderful moment when it’s time to put down your words, and show the world how you helped your client solve a problem that made them happy. Here’s the framework for putting fingers to keyboard, and telling your story. Case […]

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Writing A Case Study – Part 3 – Zeroing In on the Details

As James Carville says, “Anytime you get a chance, tell a story.” (Quote from Copywriting That Sells High Tech by Janice M. King). image: courtesy of www.microsoft.com   Once you decide on your client, it’s now time to get into your specifics. You have your success story highlights, and overview details. You are ready to […]

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Writing A Case Study – Part 2 – Helping Your Client Help You

Once your plan for your case study has taken shape, it’s time to meet that “oh so special client” who is going to put you in the best light, show off how you helped them with your amazing solution, and is willing and able to let you publicly talk about them to the world. Image: […]

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Writing A Case Study – Part 1 – Planning for Success

    Dawn Westerberg is one of my favorite bloggers.  She always has interesting, innovative ideas about marketing for your business.  Recently, I was reviewing her blog (www.dawnwesterberg.com), and noticed that she had several posts on one topic.  I plan to have a series on case studies.  See Dawn’s posts on B2B Marketing Content for some […]

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Do Customers Know the Reasons to Work With You?

Recently, I was reviewing a website that belongs to a prospective client, and I saw a great idea for self-promotion. This website explained the 10 top reasons why a company should work together with them. It seems to me this is a great way to promote your expertise, whether it’s on a web site, in […]

Posted in Customer Relationships, Reaching Prospects, Social Media, Uncategorized | Also tagged , , , , , | 8 Responses

Attracting New Customers – 5 Easy Ways to Reach Out to Prospects

Thinking about new ways to reach prospective customers? Here are some suggestions for moving out to connect with your prospects, as well as your established customer base. Easy Way 1. Offer a teleseminar, seminar, or free class on a subject that’s timely.  Today, social media is a hot topic. End of the year is coming […]

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First Blog Post

Running a business blog

This blog is a place to find, discuss, and offer helpful information to business owners who need to reach their customers with ideas that make sense for them. I want to share best practices, discuss communication trends, and provide a place for visitors to give feedback. Welcoming discussion and sharing from and with others.

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