Tag Archives: happy customers

Marketing for 2013: Two Ideas to Keep Your Beacon Shining Brightly

  Two colleagues of mine called me this week with exciting messages for the New Year. I want to share both of them with you to help you remember how to keep the beacon on your business shining brightly. Remembering What a Difference You Make The first caller, Diane McMillan, of Creative Solutions Florida, (www.creativesolutionsflorida.com) […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Personal stories, Reaching Prospects | Also tagged , , , , , , , , | 2 Responses

Why Jeff Bezos Says Writing a Memo is an . . . Important Skill to Master

  About 2 weeks ago, I was watching Charlie Rose who was interviewing Jeff Bezos, founder and CEO of Amazon, one of my favorite companies. Bezos has just received two honors: Fortune named him as its Businessperson of the Year for 2012. GeekWire recognized Bezos as one of their Newsmakers of 2012. For those of […]

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How to Get Rave Testimonials to Bring Great Publicity Your Way

We need all the free publicity we can get.  One way to spice up your website, news release, brochure, and even a business plan is to get powerful testimonials that show you off, and demonstrate  your prowess, your product’s solution, or how your service boosted someone else’s business. Most prospects are interested in whether or […]

Posted in Branding, Brochures, Clients, Customer Relationships, Press Releases, Testimonials | Also tagged , , , , , , , , , , | Leave a comment

Writing a Case Study – Part 4 – Tips on Writing to Make Your Case Study Stand Out

Now that  you have put together the pieces on writing your case study, you’re at that wonderful moment when it’s time to put down your words, and show the world how you helped your client solve a problem that made them happy. Here’s the framework for putting fingers to keyboard, and telling your story. Case […]

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Writing A Case Study – Part 3 – Zeroing In on the Details

As James Carville says, “Anytime you get a chance, tell a story.” (Quote from Copywriting That Sells High Tech by Janice M. King). image: courtesy of www.microsoft.com   Once you decide on your client, it’s now time to get into your specifics. You have your success story highlights, and overview details. You are ready to […]

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Writing A Case Study – Part 2 – Helping Your Client Help You

Once your plan for your case study has taken shape, it’s time to meet that “oh so special client” who is going to put you in the best light, show off how you helped them with your amazing solution, and is willing and able to let you publicly talk about them to the world. Image: […]

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Writing A Case Study – Part 1 – Planning for Success

    Dawn Westerberg is one of my favorite bloggers.  She always has interesting, innovative ideas about marketing for your business.  Recently, I was reviewing her blog (www.dawnwesterberg.com), and noticed that she had several posts on one topic.  I plan to have a series on case studies.  See Dawn’s posts on B2B Marketing Content for some […]

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Do Customers Know the Reasons to Work With You?

Recently, I was reviewing a website that belongs to a prospective client, and I saw a great idea for self-promotion. This website explained the 10 top reasons why a company should work together with them. It seems to me this is a great way to promote your expertise, whether it’s on a web site, in […]

Posted in Customer Relationships, Reaching Prospects, Social Media, Uncategorized | Also tagged , , , , , | 8 Responses