Tag Archives: internet marketing

Make a Video to Tout Your Business: 4 Takeaways about the Why and How

I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. I came away incredibly impressed with what […]

Posted in Blogs, Branding, Customer Relationships, Personal stories, Reaching Prospects, Social Media, Testimonials, Videos, Web content | Also tagged , , , , , , , | Leave a comment

Blogs – Part II. How to Bring New Life to Your Blog: 4 Tips to Win New Readers, and Expand Your Target Market

My brain often reminds me that it’s important to remember your blog’s main purpose is to introduce your prospects to you and let them get to know you. For those of us who have been blogging for a while, time shows that we get sidetracked when it’s time to write posts. It seems to happen […]

Posted in Blogs, Branding, Clients, Content Marketing, Reaching Prospects, Social Media, Uncategorized | Also tagged , , , | Leave a comment

Marketing for 2013: Two Ideas to Keep Your Beacon Shining Brightly

  Two colleagues of mine called me this week with exciting messages for the New Year. I want to share both of them with you to help you remember how to keep the beacon on your business shining brightly. Remembering What a Difference You Make The first caller, Diane McMillan, of Creative Solutions Florida, (www.creativesolutionsflorida.com) […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Personal stories, Reaching Prospects | Also tagged , , , , , , , , | 2 Responses

If you are a CEO, to tweet or not to tweet is the question!

There was a great article this week in the Wall Street Journal about CEO’s tweeting. The article, “140 Characters of Risk: CEO’s on Twitter,” points out the pluses and pitfalls for CEO’s when they tweet. Jeffrey Immelt, of General Electric does it; Marissa Mayer of Yahoo does it, and Bill George, former CEO of Medtronic […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Personal stories, Reaching Prospects, Social Media, twitter | Also tagged , , | Leave a comment

Writing Content for Mobile Website Viewing: Use Twitter as Your Guide

One of my favorite clients, Dobler Consulting  recently changed their website to a multi-device Internet presence. Their website looks terrific. While looking at the website redesign, I wanted to learn more about content for mobile phones, and tablets, and some best practices for them. Why Mobile Content Matters Google says “By 2013, more people will […]

Posted in Business Writing Tips, Content Marketing, Customer Relationships, Mobile Content, Reaching Prospects | Also tagged , , , , , , , | Leave a comment