Tag Archives: marketing spin

5 Zinger Communication Ideas to Support Your Marketing in 2013

2013 is rolling around in my brain because I know there’s tons of marketing options available. I’m particularly interested in the ones that can be done over a period of time, and that involve no cost, or a small cost to my business. Marketing is an on-going process throughout the year, and I am going […]

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Writing a Case Study – Part 4 – Tips on Writing to Make Your Case Study Stand Out

Now that  you have put together the pieces on writing your case study, you’re at that wonderful moment when it’s time to put down your words, and show the world how you helped your client solve a problem that made them happy. Here’s the framework for putting fingers to keyboard, and telling your story. Case […]

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Writing A Case Study – Part 3 – Zeroing In on the Details

As James Carville says, “Anytime you get a chance, tell a story.” (Quote from Copywriting That Sells High Tech by Janice M. King). image: courtesy of www.microsoft.com   Once you decide on your client, it’s now time to get into your specifics. You have your success story highlights, and overview details. You are ready to […]

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Writing A Case Study – Part 2 – Helping Your Client Help You

Once your plan for your case study has taken shape, it’s time to meet that “oh so special client” who is going to put you in the best light, show off how you helped them with your amazing solution, and is willing and able to let you publicly talk about them to the world. Image: […]

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Writing A Case Study – Part 1 – Planning for Success

    Dawn Westerberg is one of my favorite bloggers.  She always has interesting, innovative ideas about marketing for your business.  Recently, I was reviewing her blog (www.dawnwesterberg.com), and noticed that she had several posts on one topic.  I plan to have a series on case studies.  See Dawn’s posts on B2B Marketing Content for some […]

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