Tag Archives: reaching prospects

Make a Video to Tout Your Business: 4 Takeaways about the Why and How

I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. I came away incredibly impressed with what […]

Posted in Blogs, Branding, Customer Relationships, Personal stories, Reaching Prospects, Social Media, Testimonials, Videos, Web content | Also tagged , , , , , , , | Leave a comment

5 Zinger Communication Ideas to Support Your Marketing in 2013

2013 is rolling around in my brain because I know there’s tons of marketing options available. I’m particularly interested in the ones that can be done over a period of time, and that involve no cost, or a small cost to my business. Marketing is an on-going process throughout the year, and I am going […]

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How to Get Rave Testimonials to Bring Great Publicity Your Way

We need all the free publicity we can get.  One way to spice up your website, news release, brochure, and even a business plan is to get powerful testimonials that show you off, and demonstrate  your prowess, your product’s solution, or how your service boosted someone else’s business. Most prospects are interested in whether or […]

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Microsoft Word vs. Google Docs: Can You Use Both?

I have been using Google Docs for about 10 days. I have been using for Microsoft Word for about 20 years. Word has been around since 1989 under the Windows operating system. Google Docs arrived on the Internet in 2007.  One isn’t better than the other. I like them both, and think they are a […]

Posted in Business Writing Tips, Content Marketing, Customer Relationships, google tidbits, Mobile Content, Personal stories, Uncategorized, Web content | Also tagged , , , , , , | 6 Responses

Proposals: Add-on Items to Make Yours Extraordinary

As business owners, we often have to write business proposals to our prospective clients. Some are short, and some are long, and some are complicated, and some can be a simple email that sums up your offerings. In all cases, your goal is to show your client how you can provide value, and make their […]

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Four Fast Ways to Get Your Product or Service Noticed When Contacting Customers

Thinking of some new ways to reach out to your prospects? Here’s some food for thought to tout your new offerings. Your main objective is to get your prospect’s attention so they contact you to learn more. During your communication campaign, you want to let your prospective customer know that your product/service will remove their […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Email Newsletters, Mail, Reaching Prospects, Videos | Also tagged , , , , , , , | 8 Responses

Your Website Needs a Facelift: What Do You Do To Make It Fit Your New Image?

A few new clients of mine are re-doing their website, and have asked me to help them with their revised content. They look a little uncertain when they say this. It seems that most people think that a website, once written, will be in place for years without much change. My response to people is […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Reaching Prospects, Web content | Also tagged , , , , , , , | 2 Responses

Two Ways to Get Your Readers to Sit Up and Take Notice: Use Headlines and Subheadings

Websites, newsletters, landing pages, blog posts Facebook, articles, brochures, newsletters  and case studies all need to offer valuable information, show how to solve a problem, or give advice on how to become an instant success. What’s the fastest way to get noticed in any of these content offerings?  Try having headlines for your content that […]

Posted in Blogs, Brochures, Business Writing Tips, Case Studies, Content Marketing, Email Newsletters, Reaching Prospects, Uncategorized, Web content | Also tagged , , , , , | 4 Responses

The Skinny on Letter of Agreements and Business Proposals: What You Want to Include in them

These days, I have numerous people bringing up the subject of letters of agreement, business proposals, and large-full scale business proposals that consist of capture plans, proposal strategies, and win themes that are intended for government, state, or large corporate submissions. My post today discusses the first two types of agreements that small and medium […]

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How do you update a website that has old content, lack of interest, or poor SEO results?

Just like any other type of publicity, a website needs sprucing up, new content that keeps the search engines happy and new information about your offerings to keep prospects coming back. In other words, your website needs your love and attention. As you read this, you must be thinking, I have more than enough to […]

Posted in Branding, Business Writing Tips, Content Marketing, Customer Relationships, Reaching Prospects, Web content | Also tagged , , , | 6 Responses