Tag Archives: web content

Make a Video to Tout Your Business: 4 Takeaways about the Why and How

I have two new business colleagues, Yvonne and Hank Charneskey who are videographers.  Their company is Von Henry Media, and they help people make videos. We had a lengthy chat about making them, and the value they bring to companies of all sizes, both for profit and non-profit. I came away incredibly impressed with what […]

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5 Zinger Communication Ideas to Support Your Marketing in 2013

2013 is rolling around in my brain because I know there’s tons of marketing options available. I’m particularly interested in the ones that can be done over a period of time, and that involve no cost, or a small cost to my business. Marketing is an on-going process throughout the year, and I am going […]

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Advertise Yourself – Part 1: Use Social Media and a Pronged Fork Approach

I was writing up a class outline this week on how to tie content together in a simple fashion, and thought, “This is a great topic for a blog post.”  There are some easy ways to connect the dots when you want to advertise on the Web. Consider using a simple household object to visualize […]

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Your Website Needs a Facelift: What Do You Do To Make It Fit Your New Image?

A few new clients of mine are re-doing their website, and have asked me to help them with their revised content. They look a little uncertain when they say this. It seems that most people think that a website, once written, will be in place for years without much change. My response to people is […]

Posted in Branding, Business Writing Tips, Clients, Content Marketing, Customer Relationships, Reaching Prospects, Web content | Also tagged , , , , , , , | 2 Responses

Two Ways to Get Your Readers to Sit Up and Take Notice: Use Headlines and Subheadings

Websites, newsletters, landing pages, blog posts Facebook, articles, brochures, newsletters  and case studies all need to offer valuable information, show how to solve a problem, or give advice on how to become an instant success. What’s the fastest way to get noticed in any of these content offerings?  Try having headlines for your content that […]

Posted in Blogs, Brochures, Business Writing Tips, Case Studies, Content Marketing, Email Newsletters, Reaching Prospects, Uncategorized, Web content | Also tagged , , , , , | 4 Responses

More about how do you update a website that has old content, lack of interest, or poor SEO results?

I was looking at my County website today to check out some material I needed for a project I am doing. At the bottom of the page of the Hillsborough County, Florida website (www.hillsboroughcounty.org/index.aspx), I noticed these links: After poking around a little, I decided that several of their links would be great for updating […]

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How do you update a website that has old content, lack of interest, or poor SEO results?

Just like any other type of publicity, a website needs sprucing up, new content that keeps the search engines happy and new information about your offerings to keep prospects coming back. In other words, your website needs your love and attention. As you read this, you must be thinking, I have more than enough to […]

Posted in Branding, Business Writing Tips, Content Marketing, Customer Relationships, Reaching Prospects, Web content | Also tagged , , , | 6 Responses

Powerful Images . . . Telling Your Business Story Using Pictures

Most often, we use our vocabulary to express ideas, thoughts, feelings, and concepts. However, pictures are a way to do all of that without using any words at all.  Great photographers like Margaret Bourke White, Ansel Adams, Annie Liebowitz, and Man Ray have been using their camera lens to tell us about life. They show […]

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Pinterest: A New Way to Add Brand Power

What do Time magazine (on-line), Land’s  End, Bergdorf Goodman, San Francisco Museum of Art, and General Electric have in common?  They’re all using Pinterest images (pins) and videos to like, share, or comment on images on their website.  Any of your images can have a link associated with it. Your videos can be pinned with […]

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